Imagine if Lord of the Rings were titled People Looking for Something, or Star Wars were titled Conflicts Among People in Space. Not as exciting, huh?
The same is true of your presentation titles. Both conference planners and speakers want to attract an audience. In many cases, interest begins with the title.
Think about your own experience of browsing libraries and bookstores. Whether the books you’re browsing are print or electronic, it’s the title that usually grabs you first.
When writing presentation titles, consider what you can offer your audience to entertain (is the topic relevant?), motivate (will their lives be better?), educate (will they learn something beneficial?), or inspire (will they leave the presentation feeling excited?).
Here are two potential titles for the same presentation:
Content Creators and Use of Social Automation
How to Turn Your Followers Into Customers
Wow! Big difference!
Here’s another comparison:
Sales Training Techniques
The Sales Training Methods Your Competitors Fear
Make your title exciting and memorable. Use active words that will attract attention and demonstrate the benefits of attending the presentation.
When your title is as exciting as your content, you’ll find the audience you seek. Have fun writing!