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Eight Ways Public Speaking Helps Build Your Business

Eight Ways Public Speaking Helps Build Your Business 2560 1707 I Need A Speaker

Tap your phone screen or flip open a laptop and search the terms “marketing” or “business growth.” You’ll get thousands of results pointing you toward digital marketing solutions, paid advertising, and sales tactics. Those are all basic elements of many successful marketing approaches. What few people recommend is one of the most effective tactics: public speaking. Let’s talk about why.

  1. Public speaking forces you to organize your thoughts.

Prior to making a presentation, you need to consider what you’d like to share. Ideally, you’ll have an introduction, three to five main body points, and a conclusion. When planning your remarks, you’ll be forced to organize your thoughts in a way that’s easy to share with others.

  1. Public speaking improves communication skills.

Press the “record” button on your phone before practicing your presentations. On playback, you’ll quickly discover if you’re using too much industry lingo or incorporating vague comments. Once you know where you have room to improve, you can make appropriate changes.

  1. Public speaking establishes you as a subject matter expert.

For best results, choose a niche and learn as much as you can about that particular, narrow topic. You’ll become known as the go-to person on that subject, which can potentially drive business your way.

  1. Public speaking allows audience members to feel your passion, enthusiasm, and dedication.

Potential customers or clients can read about you or visit your website, and they’ll come away more informed. Seeing you in person adds emotion to the mix, demonstrating your passion and commitment to your industry, business, and/or mission.

  1. Public speaking builds self-confidence.

Really, it’s true! So many people report feeling anxious (even terrified) about public speaking, but when you know your material well and present often, you’ll experience a stronger sense of self-confidence.

  1. Public speaking generates word-of-mouth referrals.

The combination of your expertise and enthusiasm will resonate with audience members, and they’re likely to tell other people in their network about you. This, in turn, will strengthen your reputation.

  1. Public speaking expands your professional network.

Think about it. People love getting to know other people who share the same values or ideas. They love talking about their work or industry with others who understand it. Prepare for LinkedIn invitations in your inbox after an effective presentation. Better yet – invite the audience to follow you, and see how fast you rack up new connections.

  1. Public speaking helps you better understand your customer or client base.

Allow for time after your presentations to answer questions. As people raise hands or step toward a microphone, you’ll begin learning what questions people have about your business or industry. Use these questions to help guide your communications plan. Maybe you’ll change hang tags or packaging. You may update your website. Or you’ll add a new vehicle to communicate with your customers.

Combined, these benefits pack a powerful punch. Grow your public speaking skills. Grow your exposure. And you’ll grow your business.

 

 

Photo credit: Tima Miroshnichenko on Pexels

This Is the Best Way to Celebrate National Hispanic Heritage Month

This Is the Best Way to Celebrate National Hispanic Heritage Month 695 472 I Need A Speaker

It’s Hispanic Heritage Month, and there are so many ways to celebrate:

  • Try Hispanic foods
  • Attend a library program
  • Visit a museum
  • Read a Hispanic author
  • Learn to speak Spanish
  • Support Hispanic-owned businesses
  • Teach Hispanic history (to a class or to your own family)
  • Learn a salsa dance
  • Host a workplace lunch ‘n learn
  • Play iconic Latin songs
  • Start a book club
  • Watch a documentary or film
  • Listen to a podcast (we’re partial to LatinoUSA from NPR)
  • Donate to a non-profit
  • Create your own Latin art

These are all great ideas to keep you entertained and educated during the month-long celebration, but the best suggestion we have is to book a Hispanic speaker.

If you’re an event planner, use our searchable directory to help find the right speaker for your group. Create a free account to search the directory.

If you’re a speaker, join others in our global directory to help event planners find you. Celebrate this special month with a free, one-year membership during September when you use code AMPLIFY.

Keep heritage education going all year long. Register now.

September 10 is World Suicide Prevention Day; Mental Health Experts Encouraged to Share Information

September 10 is World Suicide Prevention Day; Mental Health Experts Encouraged to Share Information 918 410 I Need A Speaker

Today is World Suicide Prevention Day, an annual event that focuses attention on the issue, reduces stigma, and raises awareness among organizations, government, and the public, giving a singular message that suicide can be prevented. Learn more about the effort here.

If you are a mental health subject matter expert, we encourage you to share helpful information that may prevent tragedy. A listing in our global, searchable directory will help event planners find you. Get a free, one-year membership this month with code AMPLIFY.

 

 

Photo credit: World Health Organization

How Queen Elizabeth II Made Speeches More Effective

How Queen Elizabeth II Made Speeches More Effective 1387 1920 I Need A Speaker

Several years ago, I had the privilege of seeing Queen Elizabeth II in person. A friend and I had traveled to London to see The Rolling Stones in concert, and the event date coincided with Her Majesty’s birthday celebration.

We joined thousands of people who lined the streets to get a glimpse of the royal family as the procession slowly snaked through the city. Pomp and circumstance highlighted the esteemed status of the royals, adding an element to the day that was reminiscent of a fairy tale. The feeling of love and respect for the queen was overwhelming.

When Her Majesty spoke to the beloved crowd, we saw a glimpse behind the castle gates. She would speak of international issues, share hope, and reference a vision for the future.

What made her speeches most effective were the personal anecdotes to which her audience – to which anyone – could relate. Queen Elizabeth II’s Christmas 2021 speech was by far her most personal, as well as her most relatable. Here are some excerpts from her other noteworthy remarks.

If you want to make your presentations more memorable and reach your audience on an emotional level, follow the queen’s lead and share your personal stories.

 

 

Photo credit: Image by WikiImages from Pixabay

Join Free in September with Code AMPLIFY

Join Free in September with Code AMPLIFY 1707 2560 I Need A Speaker

We’ve been quiet for a while, and that’s been intentional. Our team devoted a lot of time this summer to creating a plan for growth.

We are working hard for I Need A Speaker to be the global go-to resource for event planners to find the right speakers for their events, and we’re excited to have you in this space. To further that mission, we’re offering you a free one-year membership during September 2022 ($349 value)!

If you’re an event planner seeking diverse speakers or a speaker with expertise to share, join today. Here’s how to do it:

  1. Visit www.ineedaspeaker.com.
  2. Choose “I Am A Speaker.”
  3. Use code AMPLIFY to begin your free, one-year membership.
  4. Complete your profile.
  5. Tell your friends and share this message on your social media accounts.

It’s that easy!

We will do our part to promote I Need A Speaker to help event planners find you. That’s when the magic happens.

 

Photo credit: Pexels

10 ways to prep now for success in the future

10 ways to prep now for success in the future 2560 1707 I Need A Speaker

Summer months are often a time to stop working and enjoy leisure time. We believe the slower season is also a great time to prepare for the future. Here are 10 ways to level up as a speaker this summer:

  1. Add some impactful visual or audio aids to your presentations.
  2. Collect updated data and include it in your content.
  3. Create downloadable resource materials for your audience.
  4. Practice, practice, practice!
  5. Record yourself and critique your performance.
  6. Post videos of your presentations online, so event planners can see your performance.
  7. Review previous evaluations to determine where you can improve.
  8. Create or update your speaker sheet.
  9. Write an introductory message to potential clients.
  10. Update your profile on I Need A Speaker.

These steps take little time and can have great impact, leaving you plenty of time to relax.

What do you do to prepare for the future?

 

 

Photo credit: Pexels

Book our speakers now for fall and winter events

Book our speakers now for fall and winter events 2560 1920 I Need A Speaker

Summer is in full swing, and it’s easy to get caught up in outdoor recreation and barbecues. We aren’t rushing you back from vacation, but we do want to remind you that this is the perfect time to book speakers for fall and winter.

Speakers need time to prepare their talks, as well as to customize presentations or plan travel when necessary.

We invite event planners to create a free account on I Need A Speaker (if you haven’t already done so) and contact speakers for your meeting facilitation, panel discussions, classroom guest lectures, keynote presentations, and more.

Whether planning for your vacation or planning for an event, it’s the advance work that makes all the difference.

 

Photo credit: Pexels / Jess Bailey Designs

Event planners: consider your topic and purpose when choosing speakers

Event planners: consider your topic and purpose when choosing speakers 1707 2560 I Need A Speaker

A Twitter user recently posted a message stating “yall my friend’s company held a diversity panel for AAPI Heritage Month and 2 out of the 6 panelists were wHITE MEN. they explicitly said they were on the panel bc theyre married to AAPI women and they bring pErSpEcTiVe, I CANT—”.

Too often, events don’t have the right speakers. They may have good speakers, but not relevant ones.

The takeaway here is to give serious thought to who is best suited for the event. If your event is about diversity, do you have diverse speakers? If your event is about disability, do you have speakers with a disability? If your event is about Black business owners, do you have speakers who are Black business owners?

It’s estimated that 65% of all conference speakers are white men. We don’t mind that white men are on the stage. We just want to make some space for more diverse speakers.

Event planners, we can help! Create your free account on I Need A Speaker and browse our global directory to match the right speaker(s) with your audience(s).

Speakers, join our searchable global directory today for $349 per year so event planners can easily locate you.

 

Photo credit: Pexels

Create a speaker sheet to highlight credentials and results

Create a speaker sheet to highlight credentials and results 1707 2560 I Need A Speaker

To help promote yourself as a speaker, create a one-page speaker sheet. Sometimes known as a “one sheet,” it’s a document that highlights information about your public speaking offerings.

Many speakers hire graphic designers or use an online resource like Canva (www.canva.com) to create an attractive document. Regardless of how it’s developed, here’s what to include:

  • A recent headshot. Although you can have a friend or family member take a photo, we recommend using a professional portrait when possible. Secondary images might show you on a stage, in front of a podium, or interacting with an audience.
  • Summary of your expertise. If you’ve read previous blog posts, you’ll know that we recommend finding a niche and remaining focused on becoming the expert in that specific topic. For example, instead of just saying “mental health,” a professional might list his or her expertise as “trauma-informed spaces” or “dealing with grief after the loss of a spouse.”
  • Related topics on which you can speak, or a list of titles from previous presentations. This allows event planners to determine if your expertise is right for their event and audience.
  • Anticipated results. Include the learning objectives you’ll meet, the value you’ll deliver, or the experience your audience will have. Help event planners imagine the effect you’ll have on your audience. State how the audience will benefit. Will they learn? Laugh? Relate? Feel motivated?
  • Client names and testimonials. This is part of the “social proof” that you’ve got a positive track record. If you specialize with a specific audience (at-risk youth, parents/caregivers, medical professionals, etc.), say so.
  • Links to your personal website and/or social media accounts. When event planners click through to learn more about you, they should find more information on your credibility and expertise. They will also expect to find video clips of your prior speaking engagements.
  • Your contact information. Usually, a phone number and e-mail address are all you need.
  • Optional: fee structure. We recommend you don’t include your fee on your speaker sheet, because the fee may vary, depending on who books you. Some speakers charge less for their alma mater or a non-profit, for example.

 

Photo credit: Pexels

We would love to be your podcast guest!

We would love to be your podcast guest! 1707 2560 I Need A Speaker

We are thrilled to welcome new speakers all the time, and we love to hear their stories. Here are some reasons why people join our global directory:

  • To share a personal, impactful, and meaningful story;
  • To elevate their presence at work;
  • To establish credibility in their field;
  • To demonstrate subject matter expertise in hopes of finding a job;
  • To continue contributing after retirement;
  • To share their love of a particular topic;
  • To meet new people;
  • To help other people deal with specific issues; and
  • To speak out about a cause that’s important to them.

Did you realize that public speaking offers so many benefits? In addition, public speaking supports:

  • researching to remain current on topics;
  • organizing your thoughts;
  • building self-confidence; and
  • writing and editing.

Public speaking is a great topic for a podcast about employment, leadership, marketing, and so many other areas of focus. To book us for your podcast, e-mail tricia@ineedaspeaker.com.

 

Photo credit: Harry Cunningham @harry.digital / Pexels

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