• Connecting Speakers with Audiences™

Know the Destination Before the Journey Begins

Know the Destination Before the Journey Begins 672 445 I Need A Speaker

By Tricia Richards-Service

Several weeks ago, I was contacted by an HR representative and asked to deliver a workshop on employee communications for her team. I asked what she would like me to cover. She said, “Just communications. Whatever you think should be included.”

It’s not uncommon that someone requests an expert to sit on a panel presentation, facilitate a meeting, or deliver a speech – yet not know what goal is in mind. I asked the HR representative for more details. Is there a problem? Has something changed recently in your organization? Are you facing specific challenges? Is this related to tech or generational communication? Do your problems have to do with clarity in business communication?

She had to think for a while and was still unsure. I suggested that we do a survey and figure out what the real issues are, and with that information, we can work together to solve them. Employees were very honest in the survey. As a result, we were able to begin the workshop with a review of areas for improvement, then work toward a plan to achieve the team’s goals.

Whether you’re a speaker or an event planner, give thought to your event. Ask yourself what you really hope to achieve. For example, instead of saying you’d like a wellness day for employees, you may want to focus on mitigating burnout. Or instead of requesting a speaker on finance, specify that you’re hoping to help attendees learn more about retirement options in particular.

Every journey starts with the destination. Clarify your goals, and the trip will be much easier.

 

Photo credit: Image by Canva

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