• Connecting Speakers with Audiences™

The Business of Speaking

Get Booked: Speaker Sheets and Reels 101
Get Booked: Speaker Sheets and Reels 101 1200 627 I Need A Speaker

You’ve filled out your speaker profile on ineedaspeaker.com, added a great photo, and listed your topics. But, you’re still missing the two most critical pieces of your speaker marketing toolkit: a speaker sheet and a speaker reel.

A professional speaker sheet and speaking reel aren’t just “nice to haves,” they’re the difference between getting booked and being overlooked. These tools are essential! Here’s how to create ones that actually get you booked.

The Truth About Speaker Sheets and Reels

Event planners make booking decisions based on confidence. They need to feel confident that you can deliver, that their audience will respond well, and that you’re a professional who will ensure the event goes smoothly (not create more problems). Without a speaker sheet and reel, you’re asking them to take a massive leap of faith.

Think about it from their perspective: they’re recommending you to their boss, their client, or their board. If something goes wrong, it reflects on them. A polished speaker sheet and compelling reel give them the ammunition they need to advocate for you internally.

Speaker Sheets: The Page That Matters Most

Your speaker sheet is your silent salesperson. It needs to tell your story, showcase your expertise, and make the case for booking you, all in one page. When done right, it’s the document that gets forwarded to decision-makers and creates excitement about bringing you in.

What Makes a Great Speaker Sheet

Keep it to one page, always.

Event planners don’t have time to read through multiple pages of information. If you can’t make your case in one page, you’re including too much information or not being strategic about what matters most. Everything important needs to fit on a single, well-designed page that’s easy to scan.

Lead with your strongest credential.

Your header should immediately establish your expertise. Whether it’s “Former Fortune 500 CEO,” “Award-Winning Author,” or “20+ Years in Healthcare Leadership,” lead with whatever gives you the most credibility with your target audience.

Be specific about your speaking topics.

This is the tricky part. Don’t just list “Leadership” or “Team Building.” Give each topic a compelling title and 1-2 sentences explaining what audiences will learn and take away. Event planners need to understand exactly how your content will serve their specific audience.

Include real client names and testimonials.

Generic testimonials like “Great speaker!” from “Sarah M.” don’t build confidence. Include full names, titles, and organizations of past clients. Add 2-3 specific testimonials that mention the event type, audience size, and concrete results or reactions.

Make it visually appealing.

Your sheet should be professionally designed with plenty of white space, a clean layout, and easy-to-read fonts. Cramming too much information onto the page makes it overwhelming and unprofessional. Invest in good design or use tools like Canva with clean, professional templates. Need a speaker sheet? We’re here to help.

Common Speaker Sheet Mistakes

The biggest mistake is treating your speaker sheet like a resume. Event planners don’t need your life story – they need to quickly understand what you do, who you’ve worked with, and what results you deliver. Keep personal background brief and focus on what matters to them: your expertise and track record.

Another fatal flaw is being too vague about your topics. “Motivational Speaking” tells them nothing. “The Resilience Factor: How High-Performers Bounce Back from Setbacks” tells them exactly what their audience will experience.

Your Speaking Reel: The Proof That You Can Actually Do This

Having a speaker reel significantly increases your chances of being booked. Unfortunately, not having a reel may end up in being passed over. Event planners want to see you in action. They need to know that you can connect with an audience and deliver content that keeps people engaged.

What Makes a Reel That Gets You Booked

Quality matters more than quantity.

Three to five minutes of high-quality footage with clear audio and good lighting will serve you better than 20 minutes of poor-quality video. Event planners will judge your professionalism based on your reel’s production value.

Show genuine audience engagement.

The best reels include shots of your audience: people leaning forward, laughing, nodding, taking notes. This social proof is more powerful than anything you could say about yourself. If you’re getting genuine reactions, make sure they’re captured on camera.

Keep it concise and compelling.

Your reel should be long enough to show your speaking ability but short enough to hold attention. Aim for 3-5 minutes maximum. Start with your strongest moment to hook viewers immediately, then show variety in your delivery style and content.

Ensure professional audio quality.

Poor audio is the fastest way to kill credibility. Event planners need to hear you clearly. If the original audio isn’t great, invest in post-production audio cleanup or record additional voiceover to ensure every word is crisp and clear.

Overcoming the Reel Obstacle: Getting Started When You Don’t Have Footage

The biggest challenge for newer speakers is the catch-22: you need a reel to get booked, but you need to be booked to get footage.

Volunteer strategically.

Offer to speak at local organizations, chambers of commerce, or industry meetups in exchange for professional video recording. This isn’t about working for free indefinitely. It’s about making a strategic investment in your marketing materials. Be selective and choose opportunities where you can get quality footage.

Host your own event.

Organize a workshop or seminar for your network. Invite colleagues, clients, or community members and hire a videographer. Even a small audience of 20-30 people can create compelling footage if they’re genuinely engaged.

Partner with other speakers.

Team up with other speakers who also need footage. Split the cost of a videographer and take turns presenting at each other’s events.

Professional Marketing Materials are Essential

Creating a professional speaker sheet and reel requires time and often money, but the return on investment is substantial. These materials don’t just help you get booked; they also help you get booked at higher fees and bigger events. Event planners are more likely to work with speakers who demonstrate professionalism through their marketing materials. A polished speaker sheet and compelling reel signal that you take your speaking career seriously and are worth the investment.

Your speaking career deserves the same level of professionalism you bring to the stage. Give event planners the tools they need to say yes to you! Not sure how to get started? Email info@ineedaspeaker.com for speaker sheet help!

Raise the Bar: Why Alcohol-Free Options Should Be the New Standard in Event Planning
Raise the Bar: Why Alcohol-Free Options Should Be the New Standard in Event Planning 1200 627 I Need A Speaker

By Laura Nelson, Author of The Inclusive Event Planner and founder of Sober Life Rocks

—

At a recent event, I stood behind a guest at the bar who quietly asked, “Just water, please.” She smiled as she accepted the glass, but there was something in her posture—something all too familiar. She looked like she wanted to belong, but wasn’t sure if she did.

Not because she wasn’t welcome. But because her choice wasn’t.

In that moment, it was clear to me: in a beautifully curated space where every detail was carefully planned—the lighting, the menu, the entertainment—the drink in her hand made her feel like an afterthought.

As event planners, we often talk about creating inclusive spaces. We think about accessibility, dietary restrictions, and diverse representation. But what we don’t always consider is that inclusion extends to the bar. And for the millions of people who don’t drink—for whatever reason—that part of the experience still feels exclusionary.

That’s why I wrote The Inclusive Event Planner, and why I believe now is the time to rethink how we define connection, celebration, and community at our events.

Alcohol Isn’t Universal—But Belonging Should Be

Not everyone drinks alcohol—and the reasons are as varied as your guest list. Some people are sober by necessity or in recovery. Others are sober-curious, re-evaluating their relationship with alcohol and how it impacts their lives. There are those who abstain for religious or cultural reasons, for mental health, or simply because they’re prioritizing their wellness and want to feel clear-headed and present.

And increasingly, people just want the option to drink less, without having to explain why.

These aren’t outliers. These are your attendees. And they are growing in number. According to the most recent Gallup poll, only 59% of young adults (ages 18 to 34) now report drinking alcohol, compared to 70% in the early 2000s. That’s a significant shift—and it’s not just a trend. It’s a generational change in values, preferences, and priorities.  (Source)

So, the question becomes: are our events keeping up?

Remember When Vegetarian Meals Were “Special”?

It wasn’t that long ago when vegetarian or vegan meals were considered “special requests.” They were often bland afterthoughts, served on mismatched plates, or brought out with an apologetic shrug. But as awareness grew, so did the understanding that dietary preferences and restrictions are not exceptions—they’re part of who people are.

Today, it’s common to see plant-based options listed right alongside traditional menu items. No fanfare, no separate signup—just standard hospitality.

Nonalcoholic drink options should be treated with the same level of intention. Not as a box to check. Not as an add-on. But as a meaningful part of the guest experience.

From Afterthought to Highlight

Offering nonalcoholic options isn’t about removing alcohol. It’s about expanding the experience for everyone.

Imagine your guest walking up to the bar and seeing a curated zero-proof cocktail menu. A blood orange rosemary spritz in a coupe glass. A cucumber mint cooler with a lime twist. A beautifully presented alcohol-free sparkling rosé. Drinks served with the same care, presentation, and joy as their alcoholic counterparts.

This signals something deeper: “We thought about you. We made this for you. You belong here.”

Too often, when alcohol-free guests are handed a lukewarm soda or tap water, it doesn’t just impact their experience—it sends a message that their needs weren’t considered.

As planners, we have the opportunity—and the responsibility—to change that.

The Practical Upside: Cost and Clarity

Beyond the emotional impact, there’s a practical upside. Zero-proof cocktails are often less expensive to produce, don’t require alcohol permits or additional insurance, and reduce liability concerns. Many planners find that incorporating sophisticated nonalcoholic options can free up budget for other elements—like improved programming, wellness amenities, or upgraded guest experiences.

Plus, when your guests are more clear-headed, more present, and more engaged, they leave with better memories. They connect more deeply. They participate more fully. Isn’t that the goal of every event?

This Is the New Standard of Hospitality

Inclusive event planning isn’t just about who’s on stage or what’s on the plate. It’s about how every guest feels the moment they walk in—especially when they’re making choices that go against the social norm.

By thoughtfully integrating alcohol-free choices into your event design, you’re not just keeping up with the times. You’re leading the way. You’re signaling to every guest: you are seen, you are welcome, and this space was created with you in mind.

Let’s Raise the Bar—Literally and Figuratively

If you’re a speaker coordinator, conference organizer, or event visionary, I invite you to reimagine what your next event could feel like.

What if your bar was a centerpiece of inclusivity?

What if your drink menu sparked curiosity, connection, and joy—for everyone?

What if you were known as the event that didn’t just go with the flow, but set a new standard?

You have the power to create spaces where every guest can raise a glass—no matter what it is filled with—and feel fully included.

If you’re ready to take the next step, I encourage you to read The Inclusive Event Planner—available as a free download at https://soberliferocks.com/the-inclusive-event-planner/. 

It’s filled with practical tools, real-world strategies, and inspiration for building events that celebrate every kind of guest.

Together, let’s raise the bar on what it means to belong.

—

Want to learn more about inclusive events? Amplify Sober Voices is an upcoming event in Orlando in January 2026. It’s a first-of-its-kind sober conference designed for authors, coaches, speakers, and creators who want to grow their impact in life and business—while staying aligned with their sober values. You can learn more at amplify.soberliferocks.com.

Doing Good Work Tiffany Tate

Do Meaningful Work with Tiffany Tate
Do Meaningful Work with Tiffany Tate 1200 627 I Need A Speaker

True leadership is less about climbing corporate ladders to get to a specific seat and more about our mindset and approach to work, regardless of where you sit within an organization. Tiffany Tate, keynote speaker and Founder/CEO of Career Maven Consulting, understands that for many mid-career professionals this means unlocking an invisible ceiling to effectively manage career growth while driving impact at work.

Whether you’re struggling with imposter syndrome, seeking work-life balance, or building development programs for your organization, Tiffany offers practical insights that bridge the gap between potential and performance. From her personal journey through motherhood and burnout to her strategic framework for sustainable success, Tiffany provides a refreshing perspective on what leadership can and should be in today’s workplace.

INAS: What inspired you to found Career Maven Consulting, and how has your vision for leadership development evolved since then?

TT: I founded Career Maven Consulting to help ambitious professionals and the organizations where they work decide and do good work on purpose. We do that through coaching, leadership development, and talent advisory solutions. Early in my career, I saw too many talented professionals being overlooked or undervalued in the workplace. I wanted to create a space that bridges the gap between potential and performance, with actionable tools that are both human centered and results driven. That same mission led me to write my book Decide and Do Good Work, which is a call to action for mid-career professionals to own their career story and define success on their own terms, with intention. Over the years, my vision has since expanded from solely individual career coaching to include partnership with organizations to build scalable talent strategies that drive workplace culture around employee engagement, leadership development and talent retention.

INAS: How has becoming a mother influenced your perspective on work life balance and career development?

TT: Motherhood has made me even more unapologetic about protecting my time, my energy, and my values. It has deepened my understanding that career and leadership success isn’t just about climbing a ladder, it’s about building a life. I talk about this in Decide and Do Good Work—the importance of aligning your decisions with your values and your vision–not what you think others expect from you. My daughter reminds me daily that being present and radically yourself, whether at work or at home, is a leadership act in itself. That clarity (and surviving burnout earlier in my career) helps me strive to model what success really looks like for me at this life stage in a much more sustainable way.

INAS: What boundaries or routines have helped you balance your personal and professional commitments?

TT: I live by two things: intentional planning and fierce boundary setting. I’m serious about using my calendar to protect deep work time, self care, and family time. I also have set work hours. I’m not available 24/7, and that is by design. In Decide and Do Good Work, I talk about the power of decision making with a priority framework rather than a to do list: deciding what matters most, and aligning your time accordingly. I often work in sprints, I unplug to recharge, I’m an expert delegator, and I say “no” or “not right now” without much guilt these days. Those practices aren’t luxuries, they are necessary for me to lead well and live well.

INAS: The events industry often requires long hours and extensive travel. What advice would you offer to professionals in the field for avoiding burnout while advancing their careers?

TT: My advice: Be proactive about rest. Build recovery time into your calendar before and after events. Clarify your non-negotiables, whether it’s sleep, meals, or movement, and treat them as sacred. You can’t pour into others if you’re constantly running on empty. Also: revisit your definition of success regularly. You don’t have to do everything to do deeply meaningful work that makes an impact.

INAS: What emerging trends do you see shaping the future of leadership development and employee engagement? How can event professionals use these trends to create more engaging events?

TT: The future of leadership development is deeply personal and experiential. We’re seeing a shift toward coaching-based leadership, real time feedback loops, and a deep need for inclusion and belonging at work. People want to feel seen, heard, and equipped to lead in complex environments that are constantly changing. For event professionals, this means designing more interactive, human centered experiences. Think immersive sessions, smaller breakout formats, and events that center learning, not just logistics and buffet lines. Create moments for event attendees that help people reflect, take action, and make real connections.

INAS: What strategies would you recommend for building stronger connections between speakers and audiences during live events?

TT: Strong connection starts before the mic is even on. Speakers should do their homework: know who’s in the room and what they care about. Use stories. Ask questions. Make the content about the audience, not just your personal story (although that’s important, too!). I also love using live engagement tools like polls, breakout discussions, and real time Q&A to build energy and two way interaction. A great keynote should feel like a conversation, not a lecture. That’s something I prioritize in every keynote experience when I hit the stage. It’s not about performance, it’s about providing a transformation.

INAS: What advice would you give speakers experiencing imposter syndrome?

TT: Imposter syndrome thrives in isolation and comparison. If you’re in the room, you’re meant to be there. Focus on the impact you want to make rather than the pressure to be or seem perfect. I remind myself often: I’m not here to impress, I’m here to provide value. Reframe the fear you feel as evidence that you care. Confidence grows through consistent action. Your confidence isn’t something you earn after success. It’s something you build while doing the work.

INAS: How should companies approach training and professional development?

TT: Companies should approach training & development as an investment in culture, not just a checkbox activity. That means aligning development opportunities with real business goals and the career aspirations of your people. It’s not just about what the company wants to teach, it’s about what employees need to thrive in their roles today and in future. I often help companies build talent development strategies that start with clarity and end with impact. Whether through workshops or coaching at scale, our team at Career Maven Consulting uses the Good Work framework to help professionals and teams focus, prioritize, and drive impact.

INAS: Describe the benefits companies can expect from offering development opportunities.

TT: Retention. Engagement. Innovation. When people feel supported and seen at work, they stay longer, contribute more effectively, and take ownership of their growth. Companies that invest in leadership development don’t just build better employees, they build better workplace cultures and future proof their organization from within. It’s a win for the business and the humans inside it. Development isn’t just a perk, it’s a sustainability strategy. When you equip people to take ownership of their career and leadership growth, you create environments where professionals can truly decide and do good work.

—

Prioritizing intentional career development is both a business necessity and a personal benefit. By incorporating Tiffany’s approaches, organizations can create cultures where professionals feel seen, equipped, and empowered to lead authentically.

And for individuals, embracing the principles from her book “Decide and Do Good Work” means defining success on your own terms while creating sustainable pathways for growth. After all, as Tiffany demonstrates through her coaching and speaking, leadership isn’t about perfection or performance. It’s also about alignment, intention, and making an impact that matters. Whether you’re planning your next career move, designing development programs, or simply seeking to show up more authentically at work, remember: confidence isn’t something you earn after success, it’s something you build while doing the work. Email info@ineedaspeaker.com to book Tiffany to speak at your next event.

A Perfect Match: What Event Planners and Speakers Love About Each Other
A Perfect Match: What Event Planners and Speakers Love About Each Other 1200 627 I Need A Speaker

This Valentine’s Day, let’s celebrate the special relationship between event planners and speakers that creates memorable experiences for audiences worldwide.

What Makes Event Planners’ Hearts Flutter

Event planners love speakers who demonstrate professionalism through:

Professional Materials That Stay Fresh

  • Updated speaker sheets reflecting current accomplishments and topics
  • Recent, high-quality sizzle reels showing authentic audience engagement
  • Professional headshots and action shots from recent events
  • Clear, current pricing and availability calendars

Audience-First Mindset

  • Willingness to customize content for specific audiences
  • Enthusiasm for meeting attendees before and after presentations
  • Active participation in Q&A sessions
  • Flexibility in format (breakout sessions, panels, keynotes)

Accessibility Champions

  • Providing presentation materials in advance for accessibility needs
  • Working with interpreters effectively
  • Considering diverse audience needs in presentation design
  • Offering multiple formats for handouts

What Speakers Fall For

Successful speakers thrive when event planners provide:

Clear Communication

  • Detailed audience demographics and background
  • Specific event objectives and desired outcomes
  • Technical specifications well in advance
  • Point of contact information for day-of support

Professional Respect

  • Fair compensation reflecting expertise and preparation time
  • Adequate lead time for customization and preparation
  • Protection of intellectual property
  • Clear feedback channels post-event

Smooth Operations

  • Well-planned event schedules with buffer time
  • Professional audio/visual setup and testing
  • Dedicated space for preparation and personal items
  • Organized meet-and-greet opportunities

When event planners and speakers align their expectations and work together, magic happens. The audience experiences seamless, engaging presentations that deliver lasting value.

Looking for your perfect match? I Need A Speaker helps create successful partnerships between event planners and speakers. Contact info@ineedaspeaker.com to find your ideal speaker or list your speaking services.

The Hidden Cost of Poor Presentation Skills A Challenge to Organizations

The Hidden Cost of Poor Presentation Skills: A Challenge to Organizations
The Hidden Cost of Poor Presentation Skills: A Challenge to Organizations 1200 627 I Need A Speaker

Your team’s presentation skills directly impact your organization’s success. Yet many companies overlook a simple tool for improvement: recording and reviewing presentations. Here’s why you should start, and what to watch for.

Common Presentation Pitfalls

  1. Casual Language Creep
    • “So yeah, that’s our quarterly results” undermines authority
    • “Kinda” and “sorta” diminish confidence
    • “Basically” and “literally” rarely add value Replace with: Clear, decisive statements that demonstrate expertise
  2. Unconscious Bias in Language
    • “You guys” excludes team members
    • “Chairman” when “Chair” suffices
    • “Girls in the office” instead of “colleagues” Replace with: “Everyone,” “team,” “colleagues,” “folks”
  3. Verbal Clutter
    • “Um,” “uh,” “like,” “you know”
    • Starting sentences with “So…”
    • Ending statements with “right?” Replace with: Purposeful pauses, confident transitions
  4. Signs of Poor Preparation
    • Reading directly from slides
    • Unable to answer basic questions
    • Disorganized flow Replace with: Clear structure, practiced delivery, anticipated Q&A
  5. Weak Language Structures
    • “The report was written” vs. “The team wrote the report”
    • “It was decided” vs. “The board decided”
    • “Changes were implemented” vs. “We implemented changes” Replace with: Active voice that shows ownership and authority

The Challenge

Record your next three team presentations. Watch them with these criteria in mind. Share specific feedback. Track improvement.

Most teams will be surprised by what they see – and how quickly they can improve with awareness and practice.

Ready to accelerate your team’s growth? I Need A Speaker offers comprehensive public speaking training, available both on-site and at our professional facilities. Our expert trainers will help your team deliver presentations that command attention and drive results.

Contact info@ineedaspeaker.com to discuss your team’s needs.

Beyond the Campaign: Exploring Leadership, Connection and Innovation with Adam Ortman

Beyond the Campaign: Exploring Leadership, Connection, and Innovation with Adam Ortman
Beyond the Campaign: Exploring Leadership, Connection, and Innovation with Adam Ortman 1200 627 I Need A Speaker

Are you ready to craft truly unforgettable experiences? It typically starts with understanding the “why” behind human behavior and building authentic connections. From leveraging consumer psychology to embracing leadership through service, empathy, storytelling, and data-driven strategies can create meaningful engagement and drive success.

We spoke with Adam Ortman, one of our talented speakers and the president/founder of Kinetic319, about the lessons he’s learned from working with major brands, how relationships form the backbone of any strategy, and why staying curious is the secret to innovation.

How has your background in consumer psychology shaped your approach to marketing and business strategy?

Consumer psychology is at the heart of everything I do in marketing. It’s more of an obsession of mine. Understanding why people make decisions—their motivations, fears, and desires—has allowed me and my teams to create campaigns that resonate deeply and authentically. It’s not just about data; it’s about connecting on a human level. By blending consumer psychology with data-driven insights, I can craft strategies that drive meaningful engagement and, ultimately, loyalty. At Kinetic319, we often start with empathy, asking not just “What will make this campaign effective?” but “What will make the consumer feel understood?” as well as walking in our target audiences’ shoes.

You’ve worked with major brands like Nike, American Express, and UnitedHealth Group. What have you learned from these collaborations, and how do you apply those lessons when working with new clients?

Working with powerhouse brands taught me the importance of adaptability and scalability. Each of these brands operates at a high level, but they face challenges just like smaller organizations. From each, I learned the value of storytelling, the importance of trust and reliability, and the power of a data-driven approach to improving outcomes. These lessons translate seamlessly to new clients, whether they’re entrepreneurs or Fortune 500 companies. We focus on building trust, finding each brand’s unique story, and leveraging data to execute strategies that scale, that’s the true playbook to success in my opinion.

You’ve worked with a variety of audiences, from entrepreneurs to corporate teams. What’s one piece of advice you’d share that resonates with the different groups you work with?

Focus on relationships. Whether you’re pitching to investors, managing a team, or engaging customers, success comes down to authentic connections. Empathy and understanding the other person’s perspective are critical. In marketing, this means knowing your audience and meeting them where they are. For teams, it’s about fostering open communication and (quickly) identifying individual strengths. And for entrepreneurs, it’s building trust and credibility at every touchpoint in a short period of time. Entrepreneurs often have smaller budgets and even bigger dreams, but far less sensitivity for performance lag. When you prioritize relationships, the results—be they sales, loyalty, or engagement—naturally follow.

Leadership is a recurring theme in your talks. What’s one leadership lesson you often share with audiences?

Leadership is about service. The best leaders listen more than they speak (something I still consciously work on daily), foster collaboration, and empower others to succeed. One lesson I often share is the value of “optimistic resilience.” Challenges will come—setbacks are inevitable—but maintaining optimism while finding opportunities within those obstacles is what sets great leaders apart. In my career, I’ve found that this approach not only keeps teams motivated but also sparks innovation during tough times. On a lesser, but still important, note: keep work light when you can. If the timing is appropriate, throw in a joke with your team, encourage laughter. Enjoying your daily work is the best feeling in the world, it’s important to have a good time doing what you love.

How does Kinetic319 differentiate itself in the crowded marketing agency landscape? How can individuals or brands set themselves apart in today’s market?

Kinetic319 stands out because we’re not just an agency; we’re a partner. Our M.O.V.E. methodology—Magnify, Orient, Venture, Evaluate—ensures that we don’t just deliver campaigns; we deliver results. With over 500+ brand experiences and over 20 years of experience, we’ve built a reputation for combining cutting-edge strategies with authentic client relationships. For individuals or brands to stand out today, it’s about creating value beyond the transactional brief-based engagements the majority of agencies operate within today. Understand your audience, offer something truly unique, and build trust through consistency and empathy.

How do your outdoor adventures—like skiing, scuba diving, and camping—influence your creativity and work?

Nature teaches you to adapt, be curious, and embrace uncertainty—qualities that are vital in marketing and business. Skiing sharpens focus, scuba diving fosters calm under pressure, and camping reminds me to embrace and respect simplicity and connection (and disconnection). These experiences inspire creativity by giving me the mental space to think differently and approach challenges with a fresh perspective. They also remind me that, much like in business, the journey is as important as the destination. Get me on a dive to see some amazing wildlife and I’ll come out the other side ready to tackle anything.

What motivates you to keep exploring, learning, and innovating in your field?

The marketing landscape is ever-evolving, and I thrive on that challenge. What motivates me is the opportunity to stay ahead of the curve—to uncover new tools, strategies, and insights that help our clients succeed. To be successful in this field, you MUST have a natural sense of curiosity. Beyond that, it’s the relationships I build along the way. Whether it’s helping a startup find its footing or driving growth for a global brand, seeing the impact of our work keeps me energized and inspired.

What inspires you to step on stage and share your message with others?

I’m inspired by the opportunity to connect and share. Speaking allows me to take years of experience and turn it into actionable insights for others. It’s also a chance to give back—sharing lessons, mistakes, and successes to help others on their journeys. Ultimately, it’s about sparking a conversation that leads to growth, not just for the audience but for me as well. Every time I step off stage, I’m reminded of the power of collective learning and shared inspiration. As an industry, we all benefit from this.

—

Adam Ortman’s blend of expertise, curiosity, and passion for connection makes him stand out in both marketing and leadership. Whether he’s creating innovative strategies at Kinetic319 or inspiring audiences from the stage, Adam’s message is clear: empathy, resilience, and understanding are the cornerstones of meaningful growth and success. For event planners looking to deliver thought-provoking insights and actionable takeaways, Adam Ortman offers a dynamic presence and unparalleled expertise. Ready to elevate your next event? Book Adam through I Need A Speaker to bring his transformative message to your audience.

Leveraging Technology to Enhance Public Speaking

Leveraging Technology to Enhance Public Speaking
Leveraging Technology to Enhance Public Speaking 1200 627 I Need A Speaker

In recent years, public speaking has transcended traditional podium presentations to become an immersive and engaging experience. Today, speakers can utilize evolving technology to deliver more engaging, effective, and impactful presentations. Modern technology is reshaping the art of public speaking.

Prepare for your speech with AI-Powered tools

Imagine having a digital coach that helps you craft the perfect presentation. Artificial Intelligence (AI) has made this a reality, offering speakers a better way to craft and refine their messages, making preparation more precise and tailored to audience needs.

  • Enhanced Structuring: AI writing assistants, such as ChatGPT or Jasper, help speakers organize their thoughts, create outlines, and polish language for clarity and impact.
  • Speech Analysis: Natural language processing (NLP) tools analyze speech patterns, tone, and structure, offering actionable feedback to improve delivery.
  • Real-Time Feedback: Machine learning algorithms, like those in apps such as Yoodli, can assess vocal tone, pace, and filler word usage, helping speakers refine their performance.

Mastering the Virtual Stage

With global audiences more accessible than ever, speakers must master virtual presentation techniques to captivate and connect across digital platforms.

  • High-Quality Platforms: Video conferencing tools like Zoom, Microsoft Teams, and Webex offer advanced features such as breakout rooms, Q&A sessions, and real-time translations.
  • Interactive Engagement: Digital whiteboards, polls, and live chat integrations foster interaction and keep virtual audiences engaged.
  • Professional Staging: Background customization, lighting optimization, and virtual staging tools create a polished and professional appearance, ensuring a strong digital presence.

Transforming Data into Stories

In fields like technology and finance, data isn’t just numbers—it’s a story waiting to be told. Modern visualization tools are the storytellers’ secret weapon.

  • Interactive Charts: Platforms such as Tableau and Power BI allow speakers to present dynamic, interactive charts that adapt to audience questions in real time.
  • Real-Time Insights: Tools like Google Data Studio help transform live data into understandable visuals, making technical information accessible.
  • Simplified Infographics: By using tools like Canva, speakers can distill intricate concepts into visually appealing formats.

Technology is not replacing the human touch in public speaking; it’s amplifying our ability to connect, explain, and inspire. By embracing technology, speakers can deliver memorable presentations that resonate with audiences and leave a lasting impact.

Speech and presentation expert, John Bowe, author of I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection

Speech and presentation expert, John Bowe, author of I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection
Speech and presentation expert, John Bowe, author of I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection 1200 627 I Need A Speaker

In a world where slide decks have become a staple of business presentations, it’s becoming more important than ever to put the speaker—not the deck—at the center of the conversation. 

John Bowe, acclaimed speech and presentation expert and author of I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection, has spent his career helping individuals communicate with confidence and clarity. We sat down with John to get his insights on common presentation mistakes, the art of creating an impactful slide deck, and tips for delivering a message that resonates with audiences.

INAS: You’re a speech and presentation coach. How do you feel about the way decks are used in everyday presentations?

JB: Decks are great for conveying and illuminating certain kinds of information. They can even be beautiful and entertaining. But I feel like people have come to depend on them too heavily. They often replace what we, as speakers, need to be doing. 

The heart of a talk or presentation is one person talking to other people. There’s a point of view, an opinion, a sharing of expertise that’s transmitted between eyeballs, from person to person(s). Decks should enhance and support that. 

When speakers begin their writing process by dumping all of their information onto slides, they give the deck top billing. It’s boring and ineffective. There’s a presumption that the facts on the slides will just speak for themselves. But it doesn’t work that way. You have to tell people what they mean, why you’re showing them, and what’s important about them. 

INAS: What are some common mistakes people make with slide decks?

JB: Oh boy—so many to choose from. 

Mistake #1 is preparing your slides BEFORE writing your talk track. I mentioned this above—people have a habit of dumping all their info onto their deck, then contributing kind of passive commentary about the deck and calling that a presentation. It deprives the speaker of their authority and makes their presentation boring. If you write your talk track first and hammer out the main points you want to make before creating your slides, it frees you up to be a lot more fun and interesting with your deck.

Mistake #2 is overloading your deck. Most decks contain too much information. It’s too much for anyone to take in, and it numbs the audience. To make it worse, the information is often displayed in confusing ways that take way too long to grasp. By this I mean words and numbers that are too voluminous or too small to read; slides that contain a pie chart, a line graph, a flywheel, and symbols no one understands — all on one slide. 

Speakers need to pay attention to how their audience will read their slides. If you want them to understand the info, you have to simplify, slow it down, and explain bit by bit what’s on your slides. Otherwise, you’re just whizzing through a ton of data with no regard for their ability to take it in, which is very disconnecting.   

Mistake #3—and this is deathly—is when speakers read from their slides. You will bore the attendees or insinuate they can’t read. The only thing worse is turning your back to them and *then* reading.

INAS: What are the key elements of a successful slide deck?

JB: Successful slides enhance and expand upon a speaker’s points. When they’re well done, they make you easier to understand. They lock information into the audience’s brain in a way that’s pleasing and easy to retain. They also make you look cool and smart by demonstrating a kind of effortless, confident mastery. 

I worked once with a logistics guy at Amazon. His presentation was for the main warehouse managers in the US, explaining how they can avoid and fix certain kinds of logjams. Before we got to work on the deck, he was just rattling off a long list of technical-sounding problems, then another long list of technical-sounding solutions. 

By the time we were done, we made him some great slides that totally simplified and organized the information. We broke the problems into five main categories. For each category, we made a slide with the problem on the left, illustrated by a really funny .gif, with red design motifs. First, we showed that, then on the same slide, AFTER he had time to narrate and explain the problem, on the right side, we put another .gif illustrating the solution, with green design motifs. We did this with each issue, showing first the before, then the after, and by slowing it down and simplifying, we kept the issue light and solvable. It allowed him to demonstrate his authority –and even some humanity — pretty deftly.

There are so many elements of successful slide decks, but clear thinking, clear organization, simplicity and consistent visual thinking can really help people understand you much better. 

INAS: Do you have any tips for choosing the right font and color schemes to ensure readability and accessibility?

JB: In one sense, it’s important to be simple and consistent. Don’t use a million different colors and fonts. Choose a limited universe of them that pertain to the material. That said, variety is also important. Don’t use 10 pie charts or bar graphs; mix it up. Use different kinds of proof. Use photos or videos or .gifs—keep your audience surprised.  But again, as with the example above, if visual elements can help create and maintain a sense of organization, it saves a lot of mental work for the audience. 

INAS: How can someone tailor their slide deck to fit different audiences or presentation settings?

JB: I think every talk has to be tailored for every audience to the extent it’s possible. If you’re talking about a complicated tech or finance matter, you have to adjust it to the sophistication of the audience. You have to use terms and examples they understand. You certainly don’t want to have more slides than they can take in, unless they’re the kind of audience that in fact wants to get granular and see a lot of slides. 

INAS: What’s your process for reviewing and refining a slide deck?

JB: One thing I do every time is look for where the speaker is speaking to or about the audience, instead of speaking about themselves or their company. I see it all the time: “Here’s me, here’s my invention / company / team, here’s our team history, here’s the history of our invention,” and so on. I always ask, “Where’s the slide that’s about the audience and their needs?” 

I always review slides for legibility: can your audience actually read this? First step: get rid of all the info you don’t really need. Next step, slow it down to maybe one idea per page. Make the info easier to absorb, make it meaningful, interesting, and relevant. 

One thing I talk about in workshops is “visual hierarchy.” If you look at famous paintings or good design work, they have a very clear, specific idea of where a viewer’s eye is going to land first, then where it’s going to go after that. Good design doesn’t just lay out a bunch of visual elements – it takes you on a journey, just like good writing does. So, as we go through a deck, this is a great way to get the speaker to pay attention to how people will read their slides. After a while, the speaker and the deck begin to work together with a lot more harmony, and that’s when it gets good. 

INAS: You are a successful coach for speakers, helping them fine-tune their presentation and slide deck. When should someone seek help from a coach or consultant?

JB: I think almost everyone, including me, almost always benefits from working with a coach. It’s the same with writing: everyone benefits from having an editor, no matter how good or accomplished you are. 

Of course, you don’t always have the time or money to work this way. But when it’s important, and when you need to prepare something really fast at a high level, it’s a great investment. 

The best thing I offer people is the discipline to do things in the proper order: think about the audience and purpose, think about the best way to organize the talk, THEN work on the deck. Someone who’s not you is going to think on a much higher, more detached level about how to visualize the organization, motifs, information-flow, and so on. That person can also watch you do your talk along with your deck and assess what’s working and calibrate both at once, you and your deck. In the end, your deck is almost like your dance partner; it’s great to have someone watch how you’re working with it. 

INAS: Describe your ideal client.

JB: Great question. I have so many ideal clients. I think the best client is someone whose expectations are in line with their resources and the importance of the job. I worked once with a multi-billionaire for a TED talk. We spent about 70 hours working on every single part of the talk, making new slides, videos, animations, multiple times, searching repeatedly for the best, most economical, charming, amazing way to convey information and make her points. I’ve also worked for two hours with “normal” people just culling 50% of the bloat from their slides and giving them a clear organizational plan that allows them to really speak with authority and clarity. 

A good client interaction is one where the client ends up being happy and confident, feeling like they achieved something they couldn’t have achieved by themselves, and they feel ready to walk into their meeting or pitch or whatever and show their intellect and ideas in a way they’ll be proud of. 

Think of all the great ideas in your head— business ideas, commentaries on other people’s ideas, songs, arguments you’d have with a family member, and so on. Imagine if you could hire someone to help you give perfect form to that, so you could finally explain yourself with confidence and without fear of doing it wrong. Working on decks almost always involves working on their talk track as well—it’s the whole package.

—

John Bowe is a speech and presentation consultant specializing in corporate and individual presentations. He has worked with students, business and charity leaders, entrepreneurs and executives from all over the world. He has given talks at the New York Public Library, the 92nd St. Y in New York City and many other companies and organizations.

He is the award-winning author of I Have Something to Say (Random House, August, 2020) and contributes regularly to CNBC about public speaking. He has written for The New Yorker, The New York Times Magazine. His work has been featured in the Harvard Business Review, The New York Times, and he has appeared on CNN, The Daily Show, with Jon Stewart, the BBC, and many others.

If you’d like to engage John’s services, email info@ineedaspeaker.com for details.

Six Ways to Invest in Your Public Speaking Career
Six Ways to Invest in Your Public Speaking Career 690 463 I Need A Speaker

By Norah Wolff

As a speaker, it is vital to invest in yourself to advance your career. Consider trying out a few of these! 

  1. Public Speaking Training: Enroll in public speaking courses either online or in-person. I Need A Speaker offers customized training for individuals and small groups. Email info@ineedaspeaker.com to learn more.
  2. Attend Workshops and Seminars: Look for workshops, seminars, and conferences focused on public speaking and presentation skills. These events often expose you to peers that can educate you on your expertise.
  3. Read Books on Public Speaking: There are numerous books available on public speaking that cover topics such as content creation, delivery techniques, and confidence-building exercises. Some books to look into include Talk Like Ted, The Art of Public Speaking, and THINK FASTER, TALK SMARTER 
  4. Invest in Technology: Consider investing in technology to enhance your speaking engagements, whether in person or virtual. Enhance your technology now: reference these reviews for headphones, cameras, and microphones to begin your research. *We do not profit from the purchase of these items. This should serve as reference only. 
  5. Review Your Speeches: Record your speeches or presentations and review them afterward to identify areas for improvement in your delivery, body language, and content.
  6. Networking: Build relationships with other speakers and professionals in your industry through networking events, conferences, and online communities. This can lead to opportunities for collaboration, referrals, and speaking engagements.

Investing in yourself as a speaker is an ongoing process that requires dedication, practice, and a desire to continually learn and grow. By investing time and effort into your craft, you can delve into new skills and components to become a more confident and compelling speaker in front of any audience.

 

 

Photo source: Canva

Effective Ways Speakers Can Collect Testimonials
Effective Ways Speakers Can Collect Testimonials 663 443 I Need A Speaker

By Tricia Richards-Service

Testimonials are the lifeblood of any public speaker’s reputation. They serve as social proof, validating the speaker’s expertise and effectiveness in delivering their message. However, collecting testimonials can sometimes be a challenge. Here are some effective strategies for speakers to gather compelling testimonials that showcase their impact:

  1. Cultivate Relationships: Build strong connections with your audience before, during, and after your presentations. Engage with attendees on social media, respond to their questions and feedback, and make yourself accessible. By fostering genuine relationships, you increase the likelihood of receiving sincere testimonials.
  2. Request Feedback Immediately: Strike while the iron is hot. After your presentation, request feedback from attendees while the experience is still fresh in their minds. Provide a simple feedback form or encourage them to share their thoughts via email or social media. Promptness is key to capturing authentic testimonials.
  3. Utilize Social Proof Platforms: Leverage social media platforms and professional networks to showcase testimonials. Encourage attendees to leave reviews on LinkedIn, Facebook, or speaker directories. Positive testimonials on these platforms can significantly enhance your credibility and visibility within your industry.
  4. Offer Incentives: Sometimes, a little incentive can go a long way. Consider offering a small reward or exclusive content in exchange for testimonials. This could be in the form of a discount on future events, access to a premium resource, or a personalized thank-you note. Incentives can motivate attendees to take the time to provide valuable feedback.
  5. Capture Video Testimonials: Video testimonials add an extra layer of authenticity and impact. Set up a video recording station at your events or ask attendees to record short testimonials on their smartphones. Encourage them to share specific anecdotes or insights about how your presentation has benefited them.
  6. Follow Up Strategically: Don’t let the momentum fade after your presentation. Follow up with attendees via email or social media, thanking them for their participation and reminding them to share their feedback. Provide clear instructions on how they can submit testimonials and express gratitude for their support.
  7. Showcase Testimonials Effectively: Once you’ve collected testimonials, maximize their impact by showcasing them strategically. Feature them prominently on your website, in promotional materials, and in pitches to potential clients or event organizers. Highlight specific outcomes or benefits mentioned in the testimonials to resonate with your target audience.

In conclusion, testimonials are a powerful tool for public speakers to build credibility, attract new opportunities, and solidify their reputation. By implementing these strategies and actively soliciting feedback from their audience, speakers can gather compelling testimonials that demonstrate the value they bring to the table.

 

 

Photo source: Canva

Get Started

I Am A Speaker
I Need A Speaker

Stay Social
Newsletter Signup

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

©2026 I Need A Speaker®. All rights reserved. Site by Halibut Blue®

Connecting Speakers with Audiences™
Start Typing
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.