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Event Planning

Raise the Bar: Why Alcohol-Free Options Should Be the New Standard in Event Planning
Raise the Bar: Why Alcohol-Free Options Should Be the New Standard in Event Planning 1200 627 I Need A Speaker

By Laura Nelson, Author of The Inclusive Event Planner and founder of Sober Life Rocks

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At a recent event, I stood behind a guest at the bar who quietly asked, “Just water, please.” She smiled as she accepted the glass, but there was something in her posture—something all too familiar. She looked like she wanted to belong, but wasn’t sure if she did.

Not because she wasn’t welcome. But because her choice wasn’t.

In that moment, it was clear to me: in a beautifully curated space where every detail was carefully planned—the lighting, the menu, the entertainment—the drink in her hand made her feel like an afterthought.

As event planners, we often talk about creating inclusive spaces. We think about accessibility, dietary restrictions, and diverse representation. But what we don’t always consider is that inclusion extends to the bar. And for the millions of people who don’t drink—for whatever reason—that part of the experience still feels exclusionary.

That’s why I wrote The Inclusive Event Planner, and why I believe now is the time to rethink how we define connection, celebration, and community at our events.

Alcohol Isn’t Universal—But Belonging Should Be

Not everyone drinks alcohol—and the reasons are as varied as your guest list. Some people are sober by necessity or in recovery. Others are sober-curious, re-evaluating their relationship with alcohol and how it impacts their lives. There are those who abstain for religious or cultural reasons, for mental health, or simply because they’re prioritizing their wellness and want to feel clear-headed and present.

And increasingly, people just want the option to drink less, without having to explain why.

These aren’t outliers. These are your attendees. And they are growing in number. According to the most recent Gallup poll, only 59% of young adults (ages 18 to 34) now report drinking alcohol, compared to 70% in the early 2000s. That’s a significant shift—and it’s not just a trend. It’s a generational change in values, preferences, and priorities.  (Source)

So, the question becomes: are our events keeping up?

Remember When Vegetarian Meals Were “Special”?

It wasn’t that long ago when vegetarian or vegan meals were considered “special requests.” They were often bland afterthoughts, served on mismatched plates, or brought out with an apologetic shrug. But as awareness grew, so did the understanding that dietary preferences and restrictions are not exceptions—they’re part of who people are.

Today, it’s common to see plant-based options listed right alongside traditional menu items. No fanfare, no separate signup—just standard hospitality.

Nonalcoholic drink options should be treated with the same level of intention. Not as a box to check. Not as an add-on. But as a meaningful part of the guest experience.

From Afterthought to Highlight

Offering nonalcoholic options isn’t about removing alcohol. It’s about expanding the experience for everyone.

Imagine your guest walking up to the bar and seeing a curated zero-proof cocktail menu. A blood orange rosemary spritz in a coupe glass. A cucumber mint cooler with a lime twist. A beautifully presented alcohol-free sparkling rosé. Drinks served with the same care, presentation, and joy as their alcoholic counterparts.

This signals something deeper: “We thought about you. We made this for you. You belong here.”

Too often, when alcohol-free guests are handed a lukewarm soda or tap water, it doesn’t just impact their experience—it sends a message that their needs weren’t considered.

As planners, we have the opportunity—and the responsibility—to change that.

The Practical Upside: Cost and Clarity

Beyond the emotional impact, there’s a practical upside. Zero-proof cocktails are often less expensive to produce, don’t require alcohol permits or additional insurance, and reduce liability concerns. Many planners find that incorporating sophisticated nonalcoholic options can free up budget for other elements—like improved programming, wellness amenities, or upgraded guest experiences.

Plus, when your guests are more clear-headed, more present, and more engaged, they leave with better memories. They connect more deeply. They participate more fully. Isn’t that the goal of every event?

This Is the New Standard of Hospitality

Inclusive event planning isn’t just about who’s on stage or what’s on the plate. It’s about how every guest feels the moment they walk in—especially when they’re making choices that go against the social norm.

By thoughtfully integrating alcohol-free choices into your event design, you’re not just keeping up with the times. You’re leading the way. You’re signaling to every guest: you are seen, you are welcome, and this space was created with you in mind.

Let’s Raise the Bar—Literally and Figuratively

If you’re a speaker coordinator, conference organizer, or event visionary, I invite you to reimagine what your next event could feel like.

What if your bar was a centerpiece of inclusivity?

What if your drink menu sparked curiosity, connection, and joy—for everyone?

What if you were known as the event that didn’t just go with the flow, but set a new standard?

You have the power to create spaces where every guest can raise a glass—no matter what it is filled with—and feel fully included.

If you’re ready to take the next step, I encourage you to read The Inclusive Event Planner—available as a free download at https://soberliferocks.com/the-inclusive-event-planner/. 

It’s filled with practical tools, real-world strategies, and inspiration for building events that celebrate every kind of guest.

Together, let’s raise the bar on what it means to belong.

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Want to learn more about inclusive events? Amplify Sober Voices is an upcoming event in Orlando in January 2026. It’s a first-of-its-kind sober conference designed for authors, coaches, speakers, and creators who want to grow their impact in life and business—while staying aligned with their sober values. You can learn more at amplify.soberliferocks.com.

Beyond the Badge: An FBI Agent’s Guide to Personal Safety at Events
Beyond the Badge: An FBI Agent’s Guide to Personal Safety at Events 1200 627 I Need A Speaker

Attending conferences and events is an exciting opportunity to connect, learn, and grow — but navigating unfamiliar venues, hotels, and cities comes with its own set of safety challenges. That’s why we sat down with James Hamilton, a former FBI Special Agent and personal safety expert, to share practical tips that help conference attendees stay safe from arrival to departure. Whether you’re using ride-shares, exploring a new city after a networking event, or simply checking into your hotel, James provides invaluable insights to help you stay aware and prepared.

INAS: What prompted you to become an expert in personal safety, particularly for travelers?

JH: I have been involved in personal safety for as long as I can remember. Though I was a police officer and an FBI Special Agent for more than 23 years, I have always had a passion for helping others be more prepared and really understand an area that is very personal to me. I was chosen to train FBI travelers because I safely worked in more than 38 countries. I understand the importance of situational awareness and using practical tips to keep myself and other travelers safe.

INAS: What are the most common safety mistakes people make when using ride-sharing services?

JH: They make too many assumptions. They assume the driver is “safe.” They let their guard down and focus way too much on their phone during the ride. When things go bad, like the driver not going where he is supposed to go, they choose the wrong technique. They usually call people who cannot really help them in the moment. They try to formulate a plan for an emergency in the emergency. In my presentations I discuss the importance of verifying the vehicle, where to sit, checking the child locks, and having a real plan for the driver intentionally going the wrong way.

INAS: Many conference attendees stay in unfamiliar hotels. What are your top three safety recommendations during hotel check-in and throughout a hotel stay?

  1. Check the reviews online. Any mention of safety concerns, rooms being broken into, or violent vagrants around hotel – choose another one.
  2. On arrival at the hotel, put your phone away and start assessing. Is the area clean, are there guards – if so do they seem competent? Is the lobby clean and free of suspicious people?
  3. Choose a room between floors 2-7 so you can get out in case of a fire. Set your locks consider traveling with a door wedge for extra security on your door.

INAS: Parking garages are often cited as places where people feel vulnerable. What specific strategies can travelers use to stay safe in these environments?

JH: Put your phone away and start looking for people just hanging around, either on foot or in cars. People don’t just hang out in parking garages. If you see it – avoid it. Use a flashlight to illuminate dark areas, especially around and underneath your car. If you see anyone in these areas, move quickly back into the building you just came from. Your phone is NOT a flashlight – it is a phone.

INAS: How should someone respond if they believe they’re being followed in an airport or subway station?

JH: Listen to their intuition and if they really believe they are being followed – get away and move to a Safe Haven. A Safe Haven is anywhere you could reasonably expect to receive some assistance: Police Station, Fire Department, Government Building, etc.

INAS: What personal safety tools or apps do you recommend travelers carry or download?

JH: There aren’t many as apps, by design, distract you from the situation. I am not familiar with any app that will alert you to the strange guy on the plane, or on the subway, or in the mall but I know your intuition will. Unfortunately, people are not able to use their intuition as their heads are buried in their phones. For general awareness I do like the NextDoor app for things going on in your neighborhood.

INAS: Are there different safety considerations women should be aware of compared to men when traveling for conferences?

JH: Absolutely, women are targeted for sexual assault and exploitation more than men. Pay particular attention to the transition points – entering and exiting an airport. Look for men who are loitering and looking directly at those leaving and they appear to have no purpose in the area: no sign, no luggage, and no legitimate reason for being there. Don’t accept rides from someone who comes up and promises a good deal or a clean car environment. Be very careful in hotel bars and maintain positive control of any beverage you are consuming. Team up with other women travelers and protect each other.

INAS: How can someone maintain situational awareness in busy, distracting environments like conference venues?

JH: It is difficult and important to exercise more vigilance in the areas where you are alone and away from the crowd. Walking to the conference, leaving the conference going back to the hotel room, getting on an elevator with someone you do not feel comfortable with. . Anytime that you might be alone, especially in the evening. During the conference have a simple plan for medical emergency, Fire, Active Shooter, or Environmental concern like an earthquake. Make sure you have cell service in the venue and identify the nearest bathroom.

INAS: What’s your advice for safely navigating unfamiliar cities, especially after dark?

JH: Ask yourself if you really need to be out after dark. If so, take a friend. Understand that going to dinner, or going for drinks or going to the movies area all tasks. The mission is staying safe, so listen the waring signs and avoid people and situations that your intuition triggers on.

INAS: How can conference attendees balance networking (often involving after-hours socializing) with personal safety?

JH: Listen to their intuition and maintain a visual on their drink. Keep a friend close and have an extraction phrase: “We have an early meeting, right?”

INAS: What safety precautions should people take when sharing travel details on social media?

JH: Post when you get home NOT while on the trip. Avoid identifiable information about your children especially dates of birth, schools, and personal preferences.

INAS: Could you share a personal experience where good safety practices prevented a potentially dangerous situation?

JH: I was walking down the street in New York one afternoon after a presentation. My phone was in my pocket and my head was up and I was very aware. I saw two guys walking together coming towards me. They looked at me, looked at each other, and then created some space for me to walk between them. I was dressed in business suit and tie with a briefcase and maybe they thought I had money. I chose to jaywalk across the street and avoid them all together and I quickly moved to my hotel. Luckily, they did not follow me but my awareness kept me out of a potentially dangerous situation.

INAS: How can event planners better incorporate safety considerations into their conference planning?

JH: Consider hiring law enforcement or higher end private security as a visible deterrent to bad behavior. If you hire a competent private security group you also get the added benefit of medical training and they can assist in a medical emergency until EMS can get there.

INAS: What are some non-obvious red flags people should watch for when traveling?

JH: The stranger/fellow traveler who is just too interested in you and what you do. They will over-share and do not pick up on subtle queuing that you are uncomfortable. BE very direct with these people. Tell them you do not wish to continue to have a conversation and they are being inappropriate. If they persist, get the flight attendant’s attention and request to move seats. If you have had a strange encounter like this either on the plane, train, or bus – when you get to your room check all your belongings for AirTags. This is a new technique that predators use to track unsuspecting victims.

INAS: How has the landscape of personal safety changed in recent years, and how should travelers adapt?

JH: The use of substances to drug women in bars and other areas is almost epidemic. It is shocking to me that other men sit idly by while a woman is carried out of a bar by other men. This is something we jut cannot accept as a civilized society. It requires courage from others who see it and they have to get involved. Also, ride share and all the concerns with it as I mentioned earlier.

Prioritizing personal safety doesn’t mean missing out on the full conference experience — it means empowering yourself to engage more confidently. By incorporating James Hamilton’s tips, event attendees can network, explore, and participate with greater peace of mind. And for event planners, considering safety measures can enhance the overall attendee experience, making your event not just memorable but also a model of thoughtful care. After all, the best event memories are the ones made safely.

Getting Started in the Events Industry with Meaghan Maybee

Getting Started in the Events Industry with Meaghan Maybee
Getting Started in the Events Industry with Meaghan Maybee 1200 627 I Need A Speaker

Are you thinking about a career in the events industry? Meaghan Maybee, a talented marketing communications specialist in the events industry, is sharing her tips to getting started with I Need A Speaker.

Click here to connect with Meaghan on LinkedIn.

Can you share your journey into the events industry?

I began working at pc/nametag, a meeting and events supply company, in 2020. For over 40 years, pc/nametag has helped business and event professionals create meaningful connections through custom-branded products and unique service offerings. We specialize in customizable name tags, badges, lanyards, badge ribbons, branded products, and other event supplies with a goal of creating memorable experiences that bring people together.    

As pc/nametag’s Marketing Communications Specialist, I share fun tips, strategies, and industry insights with event professionals through tag/talk, our educational blog and newsletter. Our community has grown to 15,000+ people, which has been exciting for our team! We love using insights from our customers to inspire blogs, videos, social posts, free downloadables, and everything in between. 

What lessons have you taken away from your position at pc/nametag?

I’ve realized that event planners are some of the most passionate people ever. They pour their hearts and souls into every event they plan, and it shows. One thing I appreciate is their eagerness to learn new skills, try new strategies, and inspire connections with attendees. They’re also data-driven, using feedback to increase registrations, improve attendee satisfaction, and create experiences that engage and connect.  

All these qualities (and more) make me feel excited to come to work. I have always enjoyed getting comments, questions, and content topic ideas from pc/nametag’s event planning community. It inspires me to continue to create and learn, just like event professionals do every day on the job. 

What are the key skills someone needs to succeed in the events industry?

The most successful event professionals have an interest in human connection and shared experiences. It takes skill to understand how people think, feel, and operate, especially in an event setting. Just because you think attendees want something does not mean they truly do. That’s where data analytics come into play. Successful planners use attendee feedback to make data-driven decisions. 

Next, event planners need the ability to multitask. Events have countless moving parts, so it’s important to stay exceptionally organized and maintain high attention to detail.  

Event planners also need solid customer service skills. You will work different types of people who will rely on you as a point of contact, so remember to stay professional and keep a level head. 

Lastly, successful event planners have a willingness to learn. No event will be the same. The people you work with also won’t be the same, so it’s up to you to think strategically and problem solve with the people around you. 

What advice would you give to someone who is just starting their career in event planning or management?

Event planning is a highly rewarding career, it’s also one of the most stressful. There’s a reason why event planning consistently ranks as one of the most stressful jobs in the world. Planners are constantly asked to “do more and do it right,” which can lead to burnout if not kept in check.   

My advice is to remember there’s power in pushing through difficult moments. Mishaps and frustrations are bound to happen, and they make you a stronger planner. There is no such thing as a perfectly executed event. You can spend all the time in the world preparing, yet still encounter situations you never imagined would happen.  

Sara Gorlick, an event professional and author of Lucky Boxcutter once said, “Never let yourself down when an event does not go well or when there is criticism. You will have naysayers at every event you produce. Take the criticism as an opportunity to do better but also know when that critic doesn’t have a clue.”

FREE GUIDE: Wondering if the events industry is right for you? pc/nametag has a handy Event Planning Career Handbook to help you decide!

How important is networking in the events industry, and what are some effective ways to build connections?

Networking is one of the most important parts of the event experience! Networking helps people build industry connections and relationships that could lead to career advancement, collaboration, business development, or personal growth. It’s also one of the experiences your attendees will remember most after your event is over. 

My favorite networking idea is having “topic tables” at lunch. If someone is traveling alone or needs a conversation starter, they can sit at a topic table and instantly connect with other attendees who share that interest. Topics can be related to your industry or event, or just for fun (i.e., Podcasts, Music, Pets, Traveling, etc.)  

I also love the idea of using badge ribbons as an icebreaker activity. Attendees can pick badge ribbons that represent their personality. They also serve as a “visual cue” for sparking conversations. For instance, someone may see your “First Time Attendee” ribbon and bond with you over your first conference experience. 

Remember though, not every attendee will be instantly comfortable networking. Conferences can be intimidating, especially when people don’t recognize or know other attendees. This is where event planners can get creative with small and large group activities. Check out our networking for introverts article for more event preparation tips and easy conversation starters!

What are some common challenges new professionals face in this industry, and how can they overcome them?

When I speak with new event professionals, a common challenge for them is experiencing pushback on cutting-edge ideas. In some instances, people in senior roles may have a traditional way of doing things. They have seen success with these processes, which makes it difficult to convince them to try something different. 

While this is understandable, this type of roadblock can be frustrating for incoming professionals who are eager to experiment with new strategies. Attendees today don’t necessarily want “this is how things have always been done” moments; they want something new, exciting, or unexpected. 

The key to getting stakeholders on board with new ideas is by showing them the numbers. Provide evidence that an idea has worked elsewhere, then demonstrate how that event saw growth. Statistics, return on investment (ROI), and social proof will be key to your success. 

What trends or changes have you noticed in the events industry over the years, and how should those just getting started prepare for these?

Event sustainability is becoming more popular by the year. Today, many attendees expect that you will have some sort of sustainability strategy for your conference. This could involve having eco-friendly event badges and lanyards, having a “food rescue” program for leftover packaged foods, booking LEED-certified venues, or eliminating single-use plastics (like silverware or cups) at your conference. 

If you’re looking to be more sustainable at your events, consider having an “Eco Pledge” that attendees can sign to win a prize. Invite them to take small steps to protect the environment, like turning their hotel room lights off, declining unnecessary housekeeping, using a reusable water bottle, or opting for a digital plane ticket. 

The second trend I am seeing is attendee engagement and gamification strategies. People LOVE getting involved at events, and the best part is you can have fun with it! Create a social media challenge, host a game in your event app, have a gamification leaderboard, or host a badge ribbon scavenger hunt. Get creative! 

Are there any misconceptions about working in events that you’d like to address?

If you have ever planned a party, a baby shower, or your own wedding and thought “Wow, I’d make a great event planner,” then you’re not alone! Many people believe these gatherings give them every skill they’d need to plan professional-quality events. 

While these events can certainly fuel your passion, they do not equate to conference planning experience. About 90% of your time involves getting on the phone, being behind a computer, writing plans and strategies, meeting with teams, and physically preparing for events. 

That last 10% can certainly be glamorous! There’s a lot of fun, excitement, and fulfillment in finally seeing a conference come together, but real event professionals execute professional-level work. They take that “jumble of details” and create a clear, executable plan out of them.  

What are some content marketing trends that event professionals should keep an eye on?

I could talk about content marketing all day, especially relating to the events industry! Here are a few of my thoughts to help you dominate at content marketing this year: 

  1. Focus on the social platforms that work for you. You don’t need to be on every single platform at once. That’s just too much work! Instead, pick 2-3 platforms that have the most engagement potential for your event/brand and pour your energy into those. At pc/nametag, we prioritize LinkedIn and Instagram.
  2. Use AI as your “brainstorming partner.” Planners have enough on their plates. If AI can save you time on writing social posts, producing event marketing emails, creating event highlights, etc., then go for it! Just remember to humanize AI outputs so they sound like you and your brand.
  3. Create short-form video content. TikTok and Instagram Reels are amazing options for increasing brand reach and getting the word out about your event! Use these platforms for teasers, behind-the-scenes content, fun trends, and impactful messages.
  4. Lean on user-generated content. Your attendees are your greatest advocates; get them involved with event marketing! Start by running a fun social media contest to gather event photography, ask for testimonials, or create an event-branded filter or hashtag.
  5. Write articles for your event website. Not only will they benefit attendees, but they can also teach people about the conference experience. Consider writing a “What to Expect at [Event Name]” article, a highlight of speakers and panelists, or a guide for first-time attendees to help them get the most out of their experience. 

How do you stay inspired and keep learning in such a dynamic industry?

There are so many ways to stay connected and learn more about the events industry. Here are some of my top recommendations for those looking for inspiration: 

I would also recommend connecting with or following event industry thought leaders on LinkedIn, including Julius Solaris, Liz Lathan, Will Curran, Dahlia El Gazzar, Devon Montgomery Pasha CMP, and Anca Platon.  

Don’t forget to also follow “I Need a Speaker” on LinkedIn – they post lots of tips I always find useful! 

If you could go back and give one piece of advice to your younger self when you were starting in the industry, what would it be?

My advice would be to have more confidence when networking at in-person events. Conferences are a powerful place to make new connections. You never know who you’ll meet!  

Yes, talking with strangers can feel awkward, but remind yourself that you bring value to every room you enter. Your experience is unlike anyone else’s, so kick your imposter syndrome to the curb! What feels “easy” to you isn’t easy for everyone, and I guarantee they are eager to know you and understand what you do. 

I’ve sparked new blog collaborations, video interviews, and newsletter features just by saying “hello” to random people I meet. Don’t be afraid to send that LinkedIn message or pop into that group conversation at your next event!

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As Meaghan said, getting started in the events industry is better with a network. If you’re new to the events industry and are looking for speakers for your events, don’t hesitate to reach out! Send us an email to find and book your next speaker! info@ineedaspeaker.com

10 Questions to Ask Before Booking a Motivational Speaker

10 Questions to Ask Before Booking a Motivational Speaker
10 Questions to Ask Before Booking a Motivational Speaker 1200 627 I Need A Speaker

Motivational speakers are more than just an inspiring story. Bringing a motivational speaker to your event can take what might be an ordinary meeting and transform it into a inspirational experience. Whether you’re hosting a corporate retreat, a community fundraiser, or a large-scale conference, booking the right motivational speaker can inspire action, build connections, and leave your audience buzzing with energy and excitement for the future.

But how do you make sure you’re choosing the right person for your event? With so many motivational speakers to choose from, the process can feel overwhelming. By asking yourself these ten key questions, you’ll not only streamline the selection process but also ensure your speaker aligns with your event’s goals while leaving a lasting impression.

Ask yourself: 

1. Who is my audience?

Think about the demographics and interests of your attendees. A speaker who resonates with your audience and understands their challenges will make the biggest impact.

2. What message do I want the audience to take away?

Consider the main theme or goal of your event. Do you want to motivate your team, spark creativity, or inspire resilience? 

Motivational speaking is a broad category, and not all motivational speakers are the same. Some motivational speakers specialize in leadership, others in resilience, mental well-being, or even team-building. Knowing what you want to achieve at your event allows you to find speakers whose expertise aligns with your desired outcome.

3. Which presentation format is needed?

Is your event formal or casual? Will the speaker present on stage, lead a workshop, or deliver a virtual talk? Tailor the format to fit the vibe and logistics of your event, and consider speakers who will seamlessly fill that role. 

4. What logistics need to be considered?

Think about the technical setup, time slot, and other event details. Is your venue equipped with the necessary AV capabilities? Can the potential speakers work with the setup?  

5. Are there specific topics to cover?

If your event has a specific focus—like leadership, diversity, or overcoming adversity—make sure the speaker’s expertise aligns with these themes. 

Once you’ve found a potential speaker, consider these questions:

6. Can the speaker’s presentation be customized?

Tailoring content to your organization or the event’s theme can make the talk more impactful. If the speaker can incorporate your company’s values or your event’s specific goals into their message, it will create a more meaningful and relatable experience for your audience.

7. What is their availability and flexibility?

Determine if the speaker’s schedule aligns with your event timeline and whether they’re open to pre-event meetings or rehearsals. This will allow you to best prepare for your event, together. 

8. Do they have video samples or testimonials?

Reviewing a motivational speaker’s past work can give you insight into their style and effectiveness. Speaker reel videos and testimonials can be viewed directly in I Need A Speaker’s online directory.

9. What is their preferred presentation format?

Some speakers excel on stage, while others shine in intimate workshops or virtual settings. Ensure their format aligns with your event setup in order to have the best experience for everyone involved. 

10. What is included in the speaker fee?

Clarify what their speaking fee covers—travel expenses, presentation materials, or additional services like meet-and-greets. You don’t want to go over budget by forgetting about air faire! If their fee aligns with your budget, you’re on the right track.

By asking these ten questions, you can confidently select a motivational speaker who aligns with your vision and inspires your audience. Need help finding the perfect speaker? Email info@ineedaspeaker.com for personalized booking support.

to Create a More Engaging Experience

10 Conversation Starters for Your Next Event to Create a More Engaging Experience
10 Conversation Starters for Your Next Event to Create a More Engaging Experience 1200 627 I Need A Speaker

Whether you’re hosting a small networking event or a large conference, one of the most valuable things you can offer your attendees is an environment that fosters meaningful connections and creative dialogue. The energy and buzz that come from engaging conversations can turn an ordinary event into something extraordinary, leaving your guests feeling inspired, informed, and eager to return.

But how do you ensure that these conversations spark? What can you do to make sure attendees are not only participating but also fully engaging with one another? The key is to have the right conversation starters up your sleeve.

Here are 10 conversation starters to use at your next event and how they can lead to a more engaging, dynamic experience for your attendees:

1. “What was the most unexpected takeaway you’ve had at an event before?”

This question encourages people to reflect on past experiences and share unique moments that stood out to them. It can help open the door to discussions on personal growth, memorable speakers, or even surprising networking opportunities.

Why it works: By starting with something unexpected, you introduce an element of surprise and curiosity into the conversation. People love to share stories, and this question creates the perfect foundation for deeper discussions.

2. “If you could create a TED Talk on any topic, what would it be?”

This is a fun and lighthearted question that reveals a person’s interests, passions, and expertise. It also fosters creativity, as people are often eager to share something they feel passionate about.

Why it works: It opens up the conversation to topics beyond the event’s primary focus, allowing attendees to showcase their unique perspectives and encouraging people to see one another as multidimensional thinkers.

3. “What’s the best piece of advice you’ve received lately?”

Advice is something everyone loves to share, especially when it has made a positive impact in their life. This conversation starter gives people an opportunity to reflect on their own journey and offer valuable insights.

Why it works: It encourages attendees to share wisdom and insights, making them feel respected for their experiences. Plus, it can inspire others to think about their own challenges and how they can overcome them.

4. “What’s the most exciting project you’re working on right now?”

This question gives attendees the chance to talk about their current work or personal endeavors. It’s a great way to learn about new initiatives and innovations and can lead to unexpected collaborations.

Why it works: It positions people as active, creative individuals working on exciting things, which naturally fosters an environment of enthusiasm and innovation. You might even spark new ideas or collaborations on the spot.

5. “If you could meet anyone, alive or dead, who would it be and why?”

A timeless conversation starter, this question can reveal a lot about a person’s values, heroes, and aspirations. It opens the door to deep, personal stories and thoughtful exchanges.

Why it works: It sparks introspection and storytelling. Conversations that dive into someone’s heroes or role models can build a deeper connection, as attendees may find common ground or be inspired by each other’s choices.

6. “What’s the best new skill or hobby you’ve picked up in the last year?”

In a world that’s constantly changing, it’s great to hear what new things people are learning or exploring. Whether it’s a creative pursuit or a technical skill, this question helps attendees celebrate growth and new challenges.

Why it works: It highlights personal growth and gives others ideas for activities or learning opportunities they may not have considered. Plus, it’s a great way to bond over shared interests or hobbies.

7. “What’s something you’re curious to learn more about, and why?”

This question invites curiosity and helps to open up a conversation about future learning. It could be a topic related to the event or something entirely outside the realm of the event.

Why it works: It encourages people to express their curiosities and interests, which could lead to new connections based on shared learning goals. It’s a question that invites exploration, both intellectually and personally.

8. “What’s a fun fact about you that most people don’t know?”

This conversation starter is great for lightening the mood and uncovering something unique about a person. It could lead to surprising revelations and help attendees stand out.

Why it works: It invites people to share something personal yet non-controversial, helping them feel more comfortable and at ease in a social setting. Plus, it creates an opportunity for attendees to laugh together and bond over quirky facts.

9. “How did you get started in your career, and what’s kept you going?”

People love to share their career stories, especially if they’ve had a unique or unexpected path. This question can lead to conversations about challenges, breakthroughs, and lessons learned.

Why it works: It taps into people’s professional journeys, which can foster mentorship or collaboration. It also allows attendees to connect over shared experiences or find inspiration in each other’s careers.

10. “If you could instantly become an expert in anything, what would it be?”

This question invites attendees to think about their personal growth in a fun, hypothetical way. It can lead to discussions about passions, challenges, and future aspirations.

Why it works: It provides insight into what people value and dream of, which can help you identify common interests or uncover hidden talents among your attendees.

Why Conversation Starters Matter

At events, creating opportunities for attendees to interact in meaningful ways is crucial. These conversation starters can:

  • Foster Connection: Great conversations build relationships. When people engage in meaningful dialogue, they feel more connected to each other, which encourages ongoing networking.
  • Encourage Creativity: Some of these questions will spark new ideas, not just among individuals but also in collaborative settings. Conversations can fuel creativity and lead to innovative solutions.
  • Enhance Engagement: The more actively people participate in discussions, the more engaged they become in the overall event. An engaging conversation can make someone feel more invested in the event experience.
  • Make the Event Memorable: When people walk away from an event feeling like they’ve had interesting, insightful conversations, they are more likely to remember the event positively and return in the future.

BONUS: Unlock More Creative Conversation Starters

If you’re looking to take your event conversations to the next level, join us for a free webinar this Friday, November 15 with renowned creativity expert Dr. Roger Firestien, Ph.D.! During the session, Dr. Firestien will help you brainstorm and explore 100 innovative ideas that will create connections that can transform your next event into an interactive, dynamic experience.

Dr. Firestien’s research in creativity and innovation will offer a fresh perspective on how to engage your audience in ways that spark new ideas, build connections, and foster collaboration. Don’t miss out on this invaluable opportunity to make your next event even more engaging!

Sign up for the free webinar today and get ready to walk away with a comprehensive list of how to foster connections at events, designed to energize and leave your attendees buzzing with excitement.

Register here: https://us02web.zoom.us/meeting/register/tZ0kcOqorj8sE91pm8pSJH0qSK1rnadJKni9#/registration

Healthy Minds at IMEX with Janice Cardinale
Healthy Minds at IMEX with Janice Cardinale 1200 627 I Need A Speaker

Are you ready for the biggest event of the year? It’s soon time for IMEX America, and we’re busy packing our bags. Now that packing is underway, it’s time to prepare mentally.

We’re chatting with Janice Cardinale, the founder of Event Minds Matter empowered by Club Ichi to learn more about her mission, her research and her community’s goal to mandate health and safety training for the next generation of event industry professionals. 

INAS: As one of the Top 100 Most Influential People in Events, the founder of Event Minds Matter, and the owner of Cardinale Creative, why are you going to IMEX this year?

JC: I am heading to IMEX as an invited member of the Inspiration Hub and IMEX Group.  This year my message is about trust, safety, and human sustainability.  Our industry needs more than one voice when it comes to protecting our human capital, and my purpose is to capture as many voices from varied generations in the industry while taking a pulse on the state of the industry’s workplace and why we are not prioritizing a people-first culture.

INAS: This is the biggest event in our industry, which can definitely be overwhelming–especially for people who haven’t attended this conference before. What advice do you give to first-time attendees?

JC: “You must train for the IMEX marathon.”  If you’re a first-timer, you should definitely hook up with the Club Ichi crawl listed on the IMEX website. You will get a bird’s eye view of what is trending and being discussed and presented on the show floor. 

Bring sneakers, don’t be shy.  Your feet will thank you. Line ups at Starbucks are long so enjoy your injection of java before you leave your hotel. 

Things worth carrying: Bandaids, mints, mini brush, lipstick, mini-Kleenex, Advil, travel size hand wipes, energy bar, and if you can fit your water bottle in your side shoulder slouch bag you will find many water stations along the route.

Use your time to network and connect. If you’re intimidated by strangers, then find your happy place within the predetermined activities taking place daily. I strongly suggest reaching out to Club Ichi as Liz Lathan and Nicole Osibodu are the ambassadors of making everyone feel connected and part of a human movement that prioritizes people first.

INAS: Event Minds Matter is focused on bringing trust, safety, and human sustainability into the events industry. How do you define human sustainability? How can attendees focus on those things during IMEX? 

JC: Creating a caring culture is a mandate of my community. It speaks to people who feel unappreciated, poorly compensated, have mismatched values, lack growth, have bad leadership, have zero challenges, poor communication, and non-existent feedback, leading to finding better opportunities. 

If we want human sustainability, then we must demand better leadership and train our human capital to recognize struggles, speak from an emotionally intelligent tongue, and share credible resources. As an industry, we can do better than simply paying lip service to a decades-old problem. In my opinion, the industry associations and the Events Industry Council must make room for new policies and procedures that will protect our future workforce.

INAS: How would you recommend creating a safe space for discussion and creativity during IMEX, especially when people may be in a rush or following a strict schedule? 

JC: There is opportunity within every timetable. There are lounges and areas on the show floor set up for relaxation, catching up on emails, or just doing breathing exercises or meditation for however long you might have. The inspiration hub is the most curious area within the show.  You will find so many vendors who are imparting new ideas and thought leadership. The opportunity to think creatively is built into many programs within that area.  Including my space which is designed to be the safety buzz on the floor.

INAS: How do you prioritize people and creating connections during IMEX?

JC: You focus on the experience you want them to have. The creative director Tahira Endean is a master of this and has spent umpteen hours hunting down the best ideas and actions that will lead people in the future. Carina Bauer has said that IMPACT is this year’s priority for IMEX. It’s a win-win for both vendors and clients alike.

INAS: What wellness tips to stay healthy and safe would you give someone attending IMEX?

JC: Read my article in Smart Meetings magazine. The supplement is being shared at IMEX and is filled with my experiences from last year having been my first time. Or they can go online to @smartmeetings now and read the story written by me for IMEX.

INAS: What three things will you be taking with you to the conference that people might not think about?

  1. QRME: the free app that allows you to connect without the use of a business card or metal substitute. I was turned on to it a few years back and every time I use it, people comment how easy it is and end up loading it through the app store. 
  2. Laughter because it’s free and easy. 
  3. Great stories that create conversation, learning, and a strong sense of humanity.

INAS: Is there anything else you’d like to add? We welcome your advice!

JC: During IMEX, I am focused on gathering as many voices as possible to support education for the next generation of event industry professionals. I welcome anyone and everyone to book a time with me here.  My vision to produce a documentary to be presented to our Events industry is real and authentic. Our plan is to target the Events Industry Council, the associations, educators, online courses, universities and colleges.

We want to see this curriculum be accredited by the EIC. We want it to become part of the exam process for the future CMP and CMM courses that students taking the exams should be aware of and use it to grow a caring culture within our event industry.

Help my community to change the status quo for everyone’s safety, trust, and human sustainability:
Make an appoint here at IMEX: Zcal.co/jc2024/15min 

Harness the Power of Speaker Events for Lead Generation
Harness the Power of Speaker Events for Lead Generation 714 474 I Need A Speaker

By Tricia Richards-Service

In the competitive world of sales, effective lead generation is crucial for success. One powerful yet often underutilized strategy for generating leads is hosting speaker events. These events can significantly enhance a company’s visibility, establish authority, and build valuable connections, all of which contribute to a robust sales pipeline.

Benefits of Hosting a Speaker Event

  • Speaker events position your company as one that is future-minded and growth focused. By hosting a speaker event, you demonstrate a desire to help others grow as well.
  • Unlike traditional advertising methods, speaker events provide an interactive platform to engage directly with your target audience. Through presentations, Q&A sessions, and networking opportunities, you can address the specific needs and pain points of potential clients. This personalized approach helps in educating prospects about how your products or services can solve their problems, fostering a stronger connection and increasing the likelihood of conversion.
  • Speaker events offer unparalleled networking opportunities. Attendees are often industry professionals and decision-makers actively seeking solutions and partnerships. By connecting with them in a more personal and direct setting, you can build relationships that might not be possible through digital channels alone. These connections often lead to high-quality leads and long-term business relationships.
  • One of the most significant advantages of speaker events is the generation of qualified leads. Attendees are typically interested in the topics discussed, meaning they are already somewhat invested in your industry. Collecting contact information through event registrations, feedback forms, and interactive sessions allows for targeted follow-ups with individuals who have shown genuine interest in your offerings.
  • Content generated from speaker events can be repurposed for further lead generation. Recordings of sessions, blog posts summarizing key points, and social media highlights can all be used to reach a broader audience. This not only extends the event’s reach but also continues to attract and nurture leads long after the event has concluded.

Speaker events are a highly effective tool for lead generation in sales. By engaging directly with prospects, building meaningful relationships, and leveraging content, businesses can significantly boost their lead generation efforts and ultimately drive sales growth.

Ready to plan a speaker event? Email info@ineedaspeaker.com for additional details and speaker recommendations. We have qualified, engaging speakers on dozens of hot topics, including (but not limited to): sales, marketing, leadership, creativity, innovation, storytelling, fintech, business, real estate, investing, communications, workplaces of the future, DEI, and much more!

 

 

Photo source: Canva

Leveraging Speaker Events: A Strategic Approach to College Recruitment
Leveraging Speaker Events: A Strategic Approach to College Recruitment 711 468 I Need A Speaker

By Tricia Richards-Service

Speaker events offer a dynamic platform for colleges to engage with prospective students, showcase their institution’s unique offerings, and leave a lasting impression. By strategically leveraging these events, colleges can effectively attract top talent and bolster their recruitment efforts. Here’s how:

  1. Identify Target Audience: Before hosting a speaker event, it’s crucial to define the target audience. Whether targeting high school students, transfer applicants, or prospective graduate students, understanding the demographics and interests of the audience ensures that the event aligns with their preferences and aspirations.
  2. Select Compelling Speakers: Choose speakers who resonate with the target audience and embody the values and ethos of the institution. Whether alumni who have achieved success in their fields or renowned thought leaders booked through I Need A Speaker, compelling speakers can captivate attendees and lend credibility to the college’s brand.
  3. Choose Engaging Content: Develop content that not only showcases the college’s academic programs and extracurricular opportunities but also addresses topics of interest and relevance to prospective students. Consider incorporating panel discussions, Q&A sessions, and interactive activities to keep attendees actively engaged.
  4. Promote Widely: Utilize various channels to promote the speaker event, including social media, email newsletters, and targeted advertising. Collaborate with high schools, community organizations, and educational partners to extend the reach and attract a diverse audience of prospective students.
  5. Personalize the Experience: Tailor the speaker event to cater to the interests and preferences of attendees. Offer opportunities for one-on-one interactions with faculty, current students, and admissions staff to address individual questions, fostering a personalized and memorable experience.
  6. Highlight Success Stories: Before the featured speaker begins, take a few minutes to talk about the programs you offer. Showcase success stories of alumni who have leveraged their college experience to achieve their goals. Alumni testimonials and success stories serve as powerful testimonials, illustrating the tangible impact of attending the institution and inspiring prospective students to envision their own future success.
  7. Follow-Up and Nurture Relationships: After the event, follow up with attendees to express gratitude for their participation and provide additional information about the college’s offerings and application process. Establishing ongoing communication and nurturing relationships with prospective students can facilitate their journey through the admissions process and increase enrollment yield.

In conclusion, speaker events present a valuable opportunity for colleges to showcase their strengths, connect with prospective students, and differentiate themselves in a competitive landscape. By strategically planning and executing speaker events, colleges can effectively support their recruitment efforts and attract top talent to their institution.

 

Photo source: Canva

Book a Motivational Speaker to Increase Organizational Success
Book a Motivational Speaker to Increase Organizational Success 706 472 I Need A Speaker

By Tricia Richards-Service

In today’s fast-paced and competitive business landscape, fostering a positive and productive work environment is crucial for success. One powerful way to inspire and engage employees is by bringing in motivational speakers who can ignite passion, boost morale, and drive positive change within your organization. From large corporations to small businesses, the benefits of booking motivational speakers for your workplace are numerous and impactful.

  1. Inspiration and Motivation: Motivational speakers are experts at delivering inspiring messages and compelling narratives that resonate with audiences. Their stories of overcoming challenges, achieving success, and pursuing dreams can ignite a fire within employees, motivating them to set ambitious goals and strive for excellence in their work.
  2. Enhanced Employee Morale: A positive work environment is essential for employee satisfaction and retention. Motivational speakers have the ability to uplift spirits, inject enthusiasm, and foster a sense of camaraderie among team members. By boosting morale and instilling a sense of purpose, they contribute to a happier and more engaged workforce.
  3. Improved Performance and Productivity: Motivated employees are more likely to be productive, innovative, and committed to achieving results. Motivational speakers can provide valuable insights, practical strategies, and actionable advice for overcoming obstacles, enhancing performance, and maximizing potential. Their guidance can empower employees to embrace challenges, push beyond their comfort zones, and strive for peak performance.
  4. Enhanced Communication and Collaboration: Effective communication and collaboration are essential for driving teamwork and achieving organizational goals. Motivational speakers often emphasize the importance of clear communication, active listening, and effective collaboration in achieving success. By promoting open dialogue, mutual respect, and a shared sense of purpose, they can strengthen relationships and improve teamwork within your workplace.
  5. Cultivation of Leadership Skills: Leadership development is crucial for building a strong and resilient organization. Motivational speakers often share insights and strategies for effective leadership, including vision setting, decision making, and leading by example. By inspiring employees to embrace leadership roles and develop their leadership skills, they contribute to the growth and development of future leaders within your organization.
  6. Positive Organizational Culture: The culture of an organization plays a significant role in shaping its identity and reputation. By fostering a culture of positivity, resilience, and continuous growth, motivational speakers can help create a workplace where employees feel valued, empowered, and supported in their professional development. This positive organizational culture not only attracts top talent but also contributes to long-term success and sustainability.

Transform your organization with a motivational speaker from the global directory at I Need A Speaker. You’ll inspire employees and boost morale;  enhance performance and foster a positive culture; and enjoy far-reaching benefits. When you invest in the personal and professional development of your team, you invest in the future success and prosperity of your organization.

Email info@ineedaspeaker.com for custom recommendations, additional details, and speaker availability.

 

 

Photo source: Canva

Four Reasons to Keep Speaker Intros Brief
Four Reasons to Keep Speaker Intros Brief 706 469 I Need A Speaker

By Tricia Richards-Service

 

Hey there! Are you tired of sitting through introductions that feel longer than a cross-country road trip? We get it. That’s why we’re here to advocate for the power of short, snappy speaker bios or labels. Trust us, less is more when it comes to keeping your audience engaged and excited. Here’s why:

  1. Audiences Want Highlights: In today’s fast-paced world, attention spans are shorter than ever. Your audience doesn’t need a play-by-play of the speaker’s entire career—they just want the highlights reel. Keep it short, sweet, and to the point.
  2. Curiosity Piques Interest: Ever heard the phrase “leave them wanting more”? That’s exactly what a short bio does. By giving just enough information to pique curiosity, you’ll leave your audience eager to hear what the speaker has to say.
  3. Focus on the Good Stuff: When you’re introducing a speaker, share the most impressive and relevant aspects of their background. A short bio allows you to cut out the fluff and focus on the good stuff—their outstanding expertise, accomplishments, and unique qualifications to speak on the topic at hand.
  4. Easy to Remember: People forget details of short intros. But a short, punchy bio? That sticks in your mind like your favorite song lyrics. Keep it simple, and your audience will remember the speaker long after they’ve left the stage.

For more on introductions, check out our post with alternatives to “without further ado.”

 

 

 

Photo source: Canva

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