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Event Planning

Harness the Power of Speaker Events for Lead Generation

Harness the Power of Speaker Events for Lead Generation 714 474 I Need A Speaker

By Tricia Richards-Service

In the competitive world of sales, effective lead generation is crucial for success. One powerful yet often underutilized strategy for generating leads is hosting speaker events. These events can significantly enhance a company’s visibility, establish authority, and build valuable connections, all of which contribute to a robust sales pipeline.

Benefits of Hosting a Speaker Event

  • Speaker events position your company as one that is future-minded and growth focused. By hosting a speaker event, you demonstrate a desire to help others grow as well.
  • Unlike traditional advertising methods, speaker events provide an interactive platform to engage directly with your target audience. Through presentations, Q&A sessions, and networking opportunities, you can address the specific needs and pain points of potential clients. This personalized approach helps in educating prospects about how your products or services can solve their problems, fostering a stronger connection and increasing the likelihood of conversion.
  • Speaker events offer unparalleled networking opportunities. Attendees are often industry professionals and decision-makers actively seeking solutions and partnerships. By connecting with them in a more personal and direct setting, you can build relationships that might not be possible through digital channels alone. These connections often lead to high-quality leads and long-term business relationships.
  • One of the most significant advantages of speaker events is the generation of qualified leads. Attendees are typically interested in the topics discussed, meaning they are already somewhat invested in your industry. Collecting contact information through event registrations, feedback forms, and interactive sessions allows for targeted follow-ups with individuals who have shown genuine interest in your offerings.
  • Content generated from speaker events can be repurposed for further lead generation. Recordings of sessions, blog posts summarizing key points, and social media highlights can all be used to reach a broader audience. This not only extends the event’s reach but also continues to attract and nurture leads long after the event has concluded.

Speaker events are a highly effective tool for lead generation in sales. By engaging directly with prospects, building meaningful relationships, and leveraging content, businesses can significantly boost their lead generation efforts and ultimately drive sales growth.

Ready to plan a speaker event? Email info@ineedaspeaker.com for additional details and speaker recommendations. We have qualified, engaging speakers on dozens of hot topics, including (but not limited to): sales, marketing, leadership, creativity, innovation, storytelling, fintech, business, real estate, investing, communications, workplaces of the future, DEI, and much more!

 

 

Photo source: Canva

Leveraging Speaker Events: A Strategic Approach to College Recruitment

Leveraging Speaker Events: A Strategic Approach to College Recruitment 711 468 I Need A Speaker

By Tricia Richards-Service

Speaker events offer a dynamic platform for colleges to engage with prospective students, showcase their institution’s unique offerings, and leave a lasting impression. By strategically leveraging these events, colleges can effectively attract top talent and bolster their recruitment efforts. Here’s how:

  1. Identify Target Audience: Before hosting a speaker event, it’s crucial to define the target audience. Whether targeting high school students, transfer applicants, or prospective graduate students, understanding the demographics and interests of the audience ensures that the event aligns with their preferences and aspirations.
  2. Select Compelling Speakers: Choose speakers who resonate with the target audience and embody the values and ethos of the institution. Whether alumni who have achieved success in their fields or renowned thought leaders booked through I Need A Speaker, compelling speakers can captivate attendees and lend credibility to the college’s brand.
  3. Choose Engaging Content: Develop content that not only showcases the college’s academic programs and extracurricular opportunities but also addresses topics of interest and relevance to prospective students. Consider incorporating panel discussions, Q&A sessions, and interactive activities to keep attendees actively engaged.
  4. Promote Widely: Utilize various channels to promote the speaker event, including social media, email newsletters, and targeted advertising. Collaborate with high schools, community organizations, and educational partners to extend the reach and attract a diverse audience of prospective students.
  5. Personalize the Experience: Tailor the speaker event to cater to the interests and preferences of attendees. Offer opportunities for one-on-one interactions with faculty, current students, and admissions staff to address individual questions, fostering a personalized and memorable experience.
  6. Highlight Success Stories: Before the featured speaker begins, take a few minutes to talk about the programs you offer. Showcase success stories of alumni who have leveraged their college experience to achieve their goals. Alumni testimonials and success stories serve as powerful testimonials, illustrating the tangible impact of attending the institution and inspiring prospective students to envision their own future success.
  7. Follow-Up and Nurture Relationships: After the event, follow up with attendees to express gratitude for their participation and provide additional information about the college’s offerings and application process. Establishing ongoing communication and nurturing relationships with prospective students can facilitate their journey through the admissions process and increase enrollment yield.

In conclusion, speaker events present a valuable opportunity for colleges to showcase their strengths, connect with prospective students, and differentiate themselves in a competitive landscape. By strategically planning and executing speaker events, colleges can effectively support their recruitment efforts and attract top talent to their institution.

 

Photo source: Canva

Book a Motivational Speaker to Increase Organizational Success

Book a Motivational Speaker to Increase Organizational Success 706 472 I Need A Speaker

By Tricia Richards-Service

In today’s fast-paced and competitive business landscape, fostering a positive and productive work environment is crucial for success. One powerful way to inspire and engage employees is by bringing in motivational speakers who can ignite passion, boost morale, and drive positive change within your organization. From large corporations to small businesses, the benefits of booking motivational speakers for your workplace are numerous and impactful.

  1. Inspiration and Motivation: Motivational speakers are experts at delivering inspiring messages and compelling narratives that resonate with audiences. Their stories of overcoming challenges, achieving success, and pursuing dreams can ignite a fire within employees, motivating them to set ambitious goals and strive for excellence in their work.
  2. Enhanced Employee Morale: A positive work environment is essential for employee satisfaction and retention. Motivational speakers have the ability to uplift spirits, inject enthusiasm, and foster a sense of camaraderie among team members. By boosting morale and instilling a sense of purpose, they contribute to a happier and more engaged workforce.
  3. Improved Performance and Productivity: Motivated employees are more likely to be productive, innovative, and committed to achieving results. Motivational speakers can provide valuable insights, practical strategies, and actionable advice for overcoming obstacles, enhancing performance, and maximizing potential. Their guidance can empower employees to embrace challenges, push beyond their comfort zones, and strive for peak performance.
  4. Enhanced Communication and Collaboration: Effective communication and collaboration are essential for driving teamwork and achieving organizational goals. Motivational speakers often emphasize the importance of clear communication, active listening, and effective collaboration in achieving success. By promoting open dialogue, mutual respect, and a shared sense of purpose, they can strengthen relationships and improve teamwork within your workplace.
  5. Cultivation of Leadership Skills: Leadership development is crucial for building a strong and resilient organization. Motivational speakers often share insights and strategies for effective leadership, including vision setting, decision making, and leading by example. By inspiring employees to embrace leadership roles and develop their leadership skills, they contribute to the growth and development of future leaders within your organization.
  6. Positive Organizational Culture: The culture of an organization plays a significant role in shaping its identity and reputation. By fostering a culture of positivity, resilience, and continuous growth, motivational speakers can help create a workplace where employees feel valued, empowered, and supported in their professional development. This positive organizational culture not only attracts top talent but also contributes to long-term success and sustainability.

Transform your organization with a motivational speaker from the global directory at I Need A Speaker. You’ll inspire employees and boost morale;  enhance performance and foster a positive culture; and enjoy far-reaching benefits. When you invest in the personal and professional development of your team, you invest in the future success and prosperity of your organization.

Email info@ineedaspeaker.com for custom recommendations, additional details, and speaker availability.

 

 

Photo source: Canva

Four Reasons to Keep Speaker Intros Brief

Four Reasons to Keep Speaker Intros Brief 706 469 I Need A Speaker

By Tricia Richards-Service

 

Hey there! Are you tired of sitting through introductions that feel longer than a cross-country road trip? We get it. That’s why we’re here to advocate for the power of short, snappy speaker bios or labels. Trust us, less is more when it comes to keeping your audience engaged and excited. Here’s why:

  1. Audiences Want Highlights: In today’s fast-paced world, attention spans are shorter than ever. Your audience doesn’t need a play-by-play of the speaker’s entire career—they just want the highlights reel. Keep it short, sweet, and to the point.
  2. Curiosity Piques Interest: Ever heard the phrase “leave them wanting more”? That’s exactly what a short bio does. By giving just enough information to pique curiosity, you’ll leave your audience eager to hear what the speaker has to say.
  3. Focus on the Good Stuff: When you’re introducing a speaker, share the most impressive and relevant aspects of their background. A short bio allows you to cut out the fluff and focus on the good stuff—their outstanding expertise, accomplishments, and unique qualifications to speak on the topic at hand.
  4. Easy to Remember: People forget details of short intros. But a short, punchy bio? That sticks in your mind like your favorite song lyrics. Keep it simple, and your audience will remember the speaker long after they’ve left the stage.

For more on introductions, check out our post with alternatives to “without further ado.”

 

 

 

Photo source: Canva

Without Further Ado, We Offer Alternatives to “Without Further Ado”

Without Further Ado, We Offer Alternatives to “Without Further Ado” 1434 954 I Need A Speaker

By Tricia Richards-Service

Introducing a speaker sets the tone for their presentation, making it crucial to start with impact. While “without further ado” is a classic phrase, it’s a dated one that lacks variety and excitement. When introducing a speaker, video, or other element of a presentation, try using these alternatives:

  1. “Let’s Dive In”: This phrase immediately invites the audience to immerse themselves in the upcoming presentation, fostering engagement and anticipation.
  2. “With Great Excitement”: Expressing enthusiasm primes the audience for an electrifying talk and emphasizes the significance of the forthcoming discussion.
  3. “It’s Time To Welcome”: This statement not only introduces the speaker but also signals to the audience that they are about to experience something noteworthy.
  4. “Without Delay”: This concise alternative maintains the sense of urgency while offering a fresh take on the traditional introduction.
  5. “It’s My Pleasure to Introduce”: Infusing a personal touch, this phrase conveys warmth and respect, setting a welcoming tone for the speaker’s presentation.
  6. “Let’s Get Started”: Simple yet effective, this phrase conveys eagerness and sets a brisk pace for the presentation.
  7. “Without Hesitation”: Emphasizing confidence, this alternative underscores the speaker’s authority and encourages the audience to pay attention.

By incorporating these alternatives into your introductions, you can invigorate your presentations and ensure that your speakers start off on the right foot. Remember, the way you introduce a speaker can significantly impact the audience’s receptiveness to their message. Choose your words wisely and set the stage for an unforgettable experience.

 

Photo source: Canva

Five Ways to Prevent Speakers from Exceeding Their Allotted Time

Five Ways to Prevent Speakers from Exceeding Their Allotted Time 934 868 I Need A Speaker

By Jeannine Luby, Marketing Communications Consultant

Few things cause event planners as much stress as speakers who exceed their allotted time. An organizer of an all-day civic training was once heard saying, “Oh, I didn’t know Sue was going to share her whole story. We’re already way behind schedule.”

An event organizer should never be surprised by how long a speaker is going or by the content of the presentation. Naturally organizers don’t need to be familiar with the entire presentation, but there should also not be any big surprises.

Five Ways to Prevent Speakers from Exceeding Their Allotted Time

  1. Provide a clear duration, along with details about how the speaker will be notified when their time is almost up. Don’t be vague by saying things like, “You have about 45 – 60 minutes,” or “Go as long as you like.”
  2. Use visual cues like a timer that you place in the speaker’s line of sight.
  3. Employ audio cues, just as celebrity awards events do. Begin music to “play them off the stage.”
  4. Ensure someone is responsible for keeping speakers on track.
  5. Plan breaks to absorb potential over-runs and allow for flexibility.

If the above do not work, consider taking the following more active interventions:

  • Flicker the lights.
  • Wave from the back of the room.
  • Step on stage with a microphone to announce that your speaker has 30 seconds to finish their final point to honor everyone’s time by keeping to the planned agenda.

Most speakers will understand your desire to satisfy your audience with the best possible event.  If you allow one speaker to run long, the entire schedule will be pushed back. That leads to dilemmas like shortening the break time or removing it altogether or asking the next speaker to shorten their presentation.  Both options seem unfair and take value away from your audience.

That’s all the time we have for today … please join us again!

 

Photo source: Canva

The Right Speakers Help Fulfill Your Conference Promise

The Right Speakers Help Fulfill Your Conference Promise 710 370 I Need A Speaker

By Jeannine Luby, Marketing Communications Consultant

If you’re new to planning a conference and unsure what will satisfy your audience, take time to learn about them.  Tap into journalist energy by asking and answering these questions: Who? What? When? Where? Why? How?

  • Who is your audience? Is your event for a group of professionals who all do the same job, i.e., engineers, nurses, or teachers? Is your audience a bit broader, covering a particular industry? For example, healthcare can include everyone from nurses to hospital administrators, to claims and billing professionals to physician office managers and beyond.  Is your audience broader yet, encompassing individuals or organizations dedicated to the liberal arts or to nonprofit organizations?
  • What are the shared pain points of the audience? What do they need support with?
  • What is the draw of your event that will make it worthy of their time and their financial investment?
  • How will you deliver on your promises?

One way to deliver a valuable conference, training or other event, is to hire the most effective and appropriate speakers, so do your homework. Find out as much about your audience and their needs as possible before planning your event.

Once You Have a Clear Picture, Reach Out to the Experts

When you determine what purpose and function your event will fulfill, ensure that you have qualified speakers who can deliver—within your budget. Seek the expertise of I Need A Speaker to help you curate a gallery of qualified speakers and experts who will not only meet your audience’s needs, but who will deliver in an engaging way.

Once you’ve selected your speakers, clarity is essential. Be clear when communicating your expectations.  If hospital leadership says they have dire staffing issues with nurses exiting their profession and they need an effective strategy with incentives to keep them, communicate that to the speakers you contract. Discuss the purpose of the event in detail and what role each speaker plays in it.

Be sure that each of your speakers addresses a different pain point and brings a unique perspective to the stage. Your audience members do not benefit from hearing the same presentation over and over—with minor tweaks or different personal examples—like they’re stuck in the movie “Groundhog Day.”

This article published in February 2019 on Forbes.com offers additional insight on choosing the right speakers to help you make your event a real blockbuster.

 

 

Photo source: Canva

Leave Them with Satisfaction

Leave Them with Satisfaction 764 447 I Need A Speaker

By Tricia Richards-Service

I’ve lost track of how many times I have seen the Rolling Stones in concert. However, what I do remember is how much fun each event was. I remember taking pre-show selfies with my nephew, dancing with my friends, singing along with my brother, and eventually bringing my kids with me to share the experience. Ours wasn’t the only family with multiple generations in tongue-logo T-shirts, eagerly awaiting the start of the show. We saw thousands of people ranging from age 8 to 80-plus, all caught up in the infectious energy.

When you prepare to take the stage as a speaker, give thought to who will be in your audience and what experience you’d like them to have. What will they remember? Is it your Tony Robbins-like energy? Is it a powerful message? Is it practical ways to make a change? Is it hitting the punch lines just right, getting laughs when you want them?

Do your research in advance and know who will be there, then plan your presentation accordingly. Leave them with satisfaction.

 

Photo source: https://nj1015.com/the-rolling-stones-are-coming-to-new-jersey-with-2024-stadium-tour/IMDB

Ensuring a Win for Your Audience Is the Best Goal for a Panel Discussion

Ensuring a Win for Your Audience Is the Best Goal for a Panel Discussion 1307 878 I Need A Speaker

By Jeannine Luby, Marketing Communications Consultant

In the words of Principal Ava Coleman, “We have to win this panel.” (https://www.youtube.com/watch?v=1xlSTJjmEDw).

One episode of the ABC sitcom “Abbott Elementary” featured Principal Ava Coleman and her favorite teacher, Gregory Eddie, representing their school at a panel discussion that turns into a competition. Every response delivered was scored based on the audience’s enthusiastic nods and applause, or lack thereof.  Ava was feeling especially motivated, given that her competition was her nemesis and former sorority sister Krystal, the principal from another Philadelphia school.

While this idea of competing to win a panel discussion makes for a humorous sitcom premise, it raises a good question:  What would it look like to win a panel discussion?

What Does a Win Look Like?

Barbara Howard, a kindergarten teacher at the fictional Abbott Elementary offered this advice to Mr. Eddie, “The best response is the one given with a smile.”

That is generally sound advice, as a speaker who smiles appears friendly, warm, and approachable. However, if you’re giving a talk on mortality rates, you might want to save the smile for another time.  Context is important. Facial expressions should match the tone of the topic and your message points.

Mr. Eddie went to the panel with a rather apathetic attitude and the goal of talking with other educators saying maybe he could learn from them.

Learning is always admirable, but connecting with other panelists should not be your primary goal.

A panelist is there to deliver value to the audience. That doesn’t mean you can’t get to know your fellow panelists. In fact, it’s smart to reach out to them prior to the discussion to compare notes.  Repeating key points for the audience’s retention is one thing, but rehashing information is not helpful. Check out our previous post about this.

Focus on your audience’s needs. While it’s great for speakers to find common ground and mutual interest, you have an audience who came to learn something from you. Keep them engaged. You can always grab a drink after the event or schedule a follow-up coffee if you want to talk shop with fellow panelists.

Showmanship vs. Substance

If you’ve watched Abbott Elementary, you know that Principal Coleman is all about style. She could school anyone on glitz and glam, yet she struggled to compete with her counterpart in the panel discussion who shared anthems that rallied parents in the audience.

When asked what the single most important thing is about being a leader, Ava’s response of, “Showing up, looking good, and being on,” was met with silence.

While Krystal’s response of, “Being a leader means asking yourself: Would I follow me?” was met with fervent support and applause.

Slick, sound-bite style answers continued to win over the audience. Does that constitute a win?

Tech writer Aditya Kumar Singh wrote, “In an era driven by social media and instant gratification, the allure of showmanship in the tech and research industry is undeniable.”  While his article published on Medium.com on June 5, 2023 (https://medium.com/@sadityakumar9211/unmasking-the-showmanship-culture-in-the-tech-and-research-industry-all-glam-no-substance-25cc5fb11482), is about a specific industry, his words can apply to any industry.  He wrote “Underneath the glitz and glamour, however, lies a troubling reality: the absence of meaningful work. The showmanship culture often masks a lack of substantial achievements or tangible results. It fosters an environment where style triumphs over substance, and the focus shifts from genuine progress to mere appearances.”

The substance of your panel discussion content matters. That’s what your audience deserves, so bring your A game (no, that doesn’t stand for Ava).

 

 

Photo source: IMDB

Creating a Workplace Wellness Day That Truly Benefits Employees

Creating a Workplace Wellness Day That Truly Benefits Employees 918 581 I Need A Speaker

By Tricia Richards-Service

In today’s fast-paced world, where work often encroaches upon personal time, prioritizing employee well-being has become more critical than ever. As companies recognize the importance of fostering a healthy work-life balance, the concept of a “wellness day” has gained traction. But what exactly do employees want from a wellness day?

Gone are the days when a wellness day simply meant a break from work. Modern employees seek holistic experiences that rejuvenate their mind, body, and spirit. Here are some key elements that contribute to a fulfilling wellness day:

Flexibility: One size doesn’t fit all when it comes to wellness. Employees appreciate the flexibility to tailor their wellness day activities to suit their needs. Whether it’s attending a yoga class, spending time outdoors, or learning to cook healthy meals, the ability to choose enhances the sense of empowerment and ownership over their well-being.

Educational Opportunities: Wellness days present an excellent opportunity to educate employees about health and well-being. Workshops on stress management, nutrition, mindfulness, and work-life balance equip employees with valuable skills that they can apply both at work and in their personal lives.

Community Building: Encouraging social connections is essential for employee well-being. Group activities such as team sports, group hikes, or cooking classes foster camaraderie and strengthen bonds among colleagues. Building a supportive community within the workplace cultivates a sense of belonging and reduces feelings of isolation.

Unplugged Time: In today’s hyperconnected world, constant digital stimulation can take a toll on mental health. Providing opportunities for employees to disconnect from technology and engage in offline activities promotes mindfulness and relaxation. Encouraging employees to unplug, even for a few hours, allows them to recharge and return to work with renewed focus and energy.

Recognition and Appreciation: Acknowledging the importance of employee well-being sends a powerful message of appreciation. Recognizing employees’ efforts and contributions to the company’s success fosters a culture of gratitude and reinforces their sense of value within the organization.

Accessibility and Inclusivity: It’s essential to ensure that wellness day activities are accessible to all employees, regardless of their physical abilities or preferences. Offering a mix of indoor and outdoor activities, providing accommodations for individuals with disabilities, and considering dietary restrictions when catering food options demonstrate a commitment to inclusivity.

Sustainability: Incorporating eco-friendly practices into wellness day activities aligns with employees’ values and demonstrates corporate responsibility. Choosing sustainable venues, reducing waste, and opting for environmentally friendly transportation options contribute to a greener, healthier planet while promoting employee well-being.

Long-term Support: A single wellness day is a great start, but ongoing support is crucial for sustaining employee well-being. Providing resources such as Employee Assistance Programs (EAPs), mental health initiatives, and flexible work arrangements demonstrates a commitment to supporting employees’ holistic well-being beyond just one day.

Feedback and Continuous Improvement: Soliciting feedback from employees allows companies to continuously improve and refine their wellness day initiatives. Regular surveys, focus groups, or one-on-one conversations provide valuable insights into what employees say they value most and help tailor future wellness programs to meet their evolving needs.

A successful wellness day goes beyond a temporary break from work—it’s about empowering employees to prioritize their well-being and providing them with the tools and resources to lead healthier, more fulfilling lives both inside and outside the workplace.

Find your next wellness speaker, workshop facilitator, or laughter yoga leader through I Need A Speaker! Search our global directory or email info@ineedaspeaker.com for details, recommendations, and speaker availability.

 

Photo source: Canva

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