• Connecting Speakers with Audiences™

The Right Speakers Help Fulfill Your Conference Promise

The Right Speakers Help Fulfill Your Conference Promise

The Right Speakers Help Fulfill Your Conference Promise 710 370 I Need A Speaker

By Jeannine Luby, Marketing Communications Consultant

If you’re new to planning a conference and unsure what will satisfy your audience, take time to learn about them.  Tap into journalist energy by asking and answering these questions: Who? What? When? Where? Why? How?

  • Who is your audience? Is your event for a group of professionals who all do the same job, i.e., engineers, nurses, or teachers? Is your audience a bit broader, covering a particular industry? For example, healthcare can include everyone from nurses to hospital administrators, to claims and billing professionals to physician office managers and beyond.  Is your audience broader yet, encompassing individuals or organizations dedicated to the liberal arts or to nonprofit organizations?
  • What are the shared pain points of the audience? What do they need support with?
  • What is the draw of your event that will make it worthy of their time and their financial investment?
  • How will you deliver on your promises?

One way to deliver a valuable conference, training or other event, is to hire the most effective and appropriate speakers, so do your homework. Find out as much about your audience and their needs as possible before planning your event.

Once You Have a Clear Picture, Reach Out to the Experts

When you determine what purpose and function your event will fulfill, ensure that you have qualified speakers who can deliver—within your budget. Seek the expertise of I Need A Speaker to help you curate a gallery of qualified speakers and experts who will not only meet your audience’s needs, but who will deliver in an engaging way.

Once you’ve selected your speakers, clarity is essential. Be clear when communicating your expectations.  If hospital leadership says they have dire staffing issues with nurses exiting their profession and they need an effective strategy with incentives to keep them, communicate that to the speakers you contract. Discuss the purpose of the event in detail and what role each speaker plays in it.

Be sure that each of your speakers addresses a different pain point and brings a unique perspective to the stage. Your audience members do not benefit from hearing the same presentation over and over—with minor tweaks or different personal examples—like they’re stuck in the movie “Groundhog Day.”

This article published in February 2019 on Forbes.com offers additional insight on choosing the right speakers to help you make your event a real blockbuster.

 

 

Photo source: Canva

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