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Harness the Power of Speaker Events for Lead Generation

Harness the Power of Speaker Events for Lead Generation 714 474 I Need A Speaker

By Tricia Richards-Service

In the competitive world of sales, effective lead generation is crucial for success. One powerful yet often underutilized strategy for generating leads is hosting speaker events. These events can significantly enhance a company’s visibility, establish authority, and build valuable connections, all of which contribute to a robust sales pipeline.

Benefits of Hosting a Speaker Event

  • Speaker events position your company as one that is future-minded and growth focused. By hosting a speaker event, you demonstrate a desire to help others grow as well.
  • Unlike traditional advertising methods, speaker events provide an interactive platform to engage directly with your target audience. Through presentations, Q&A sessions, and networking opportunities, you can address the specific needs and pain points of potential clients. This personalized approach helps in educating prospects about how your products or services can solve their problems, fostering a stronger connection and increasing the likelihood of conversion.
  • Speaker events offer unparalleled networking opportunities. Attendees are often industry professionals and decision-makers actively seeking solutions and partnerships. By connecting with them in a more personal and direct setting, you can build relationships that might not be possible through digital channels alone. These connections often lead to high-quality leads and long-term business relationships.
  • One of the most significant advantages of speaker events is the generation of qualified leads. Attendees are typically interested in the topics discussed, meaning they are already somewhat invested in your industry. Collecting contact information through event registrations, feedback forms, and interactive sessions allows for targeted follow-ups with individuals who have shown genuine interest in your offerings.
  • Content generated from speaker events can be repurposed for further lead generation. Recordings of sessions, blog posts summarizing key points, and social media highlights can all be used to reach a broader audience. This not only extends the event’s reach but also continues to attract and nurture leads long after the event has concluded.

Speaker events are a highly effective tool for lead generation in sales. By engaging directly with prospects, building meaningful relationships, and leveraging content, businesses can significantly boost their lead generation efforts and ultimately drive sales growth.

Ready to plan a speaker event? Email info@ineedaspeaker.com for additional details and speaker recommendations. We have qualified, engaging speakers on dozens of hot topics, including (but not limited to): sales, marketing, leadership, creativity, innovation, storytelling, fintech, business, real estate, investing, communications, workplaces of the future, DEI, and much more!

 

 

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Leveraging Speaker Events: A Strategic Approach to College Recruitment

Leveraging Speaker Events: A Strategic Approach to College Recruitment 711 468 I Need A Speaker

By Tricia Richards-Service

Speaker events offer a dynamic platform for colleges to engage with prospective students, showcase their institution’s unique offerings, and leave a lasting impression. By strategically leveraging these events, colleges can effectively attract top talent and bolster their recruitment efforts. Here’s how:

  1. Identify Target Audience: Before hosting a speaker event, it’s crucial to define the target audience. Whether targeting high school students, transfer applicants, or prospective graduate students, understanding the demographics and interests of the audience ensures that the event aligns with their preferences and aspirations.
  2. Select Compelling Speakers: Choose speakers who resonate with the target audience and embody the values and ethos of the institution. Whether alumni who have achieved success in their fields or renowned thought leaders booked through I Need A Speaker, compelling speakers can captivate attendees and lend credibility to the college’s brand.
  3. Choose Engaging Content: Develop content that not only showcases the college’s academic programs and extracurricular opportunities but also addresses topics of interest and relevance to prospective students. Consider incorporating panel discussions, Q&A sessions, and interactive activities to keep attendees actively engaged.
  4. Promote Widely: Utilize various channels to promote the speaker event, including social media, email newsletters, and targeted advertising. Collaborate with high schools, community organizations, and educational partners to extend the reach and attract a diverse audience of prospective students.
  5. Personalize the Experience: Tailor the speaker event to cater to the interests and preferences of attendees. Offer opportunities for one-on-one interactions with faculty, current students, and admissions staff to address individual questions, fostering a personalized and memorable experience.
  6. Highlight Success Stories: Before the featured speaker begins, take a few minutes to talk about the programs you offer. Showcase success stories of alumni who have leveraged their college experience to achieve their goals. Alumni testimonials and success stories serve as powerful testimonials, illustrating the tangible impact of attending the institution and inspiring prospective students to envision their own future success.
  7. Follow-Up and Nurture Relationships: After the event, follow up with attendees to express gratitude for their participation and provide additional information about the college’s offerings and application process. Establishing ongoing communication and nurturing relationships with prospective students can facilitate their journey through the admissions process and increase enrollment yield.

In conclusion, speaker events present a valuable opportunity for colleges to showcase their strengths, connect with prospective students, and differentiate themselves in a competitive landscape. By strategically planning and executing speaker events, colleges can effectively support their recruitment efforts and attract top talent to their institution.

 

Photo source: Canva

Engage Your Audiences with Games and Challenges

Engage Your Audiences with Games and Challenges 709 471 I Need A Speaker

By Tricia Richards-Service

What’s a five-letter word for something that adds interest, fun, and maybe a little competitive spirit to presentations? Games! (See what we did there?)

Gamification integrates elements of game design into non-game contexts to enhance engagement and motivation. By incorporating game mechanics such as points, levels, and rewards, speakers can turn passive listeners into active participants, fostering a deeper connection with the material being presented.

1. Quizzes and Polls

Start by integrating quizzes and polls into your presentation. Pose questions related to your topic and allow attendees to respond in real-time using polling tools or interactive platforms. Instant feedback and visible results create an immersive experience, encouraging participation and facilitating discussion. Some speakers provide audiences with a list of major points related to the overall topic and let the audience choose the topics, order of topics, or activities!

2. Puzzles and Brain Teasers

Challenge your audience’s problem-solving skills with puzzles and brain teasers. Whether it’s a visual puzzle or a riddle, these interactive elements provide opportunities for attendees to apply the concepts you’re presenting in a fun and engaging way. Encourage collaboration by inviting participants to work together to find solutions.

3. Team-based Competitions

Organize team-based competitions to add an element of friendly rivalry to your presentation. Divide your audience into teams and assign them tasks or challenges that require creative thinking and collaboration. Offer small, motivational rewards for successful completion, fostering teamwork and camaraderie among participants.

4. Rewards and Recognition

Incentivize participation by offering rewards and recognition for attendees who engage with your presentation. Consider giving out prizes for correct quiz answers, badges for completing challenges, or entries into a prize draw for active participation. Celebrating achievements reinforces engagement and motivates attendees to stay involved.

To effectively incorporate gamification into your presentations, keep these tips in mind:

  • Align Challenges with Objectives: The activity you choose may be the most impactful part of your presentation. Ensure that the challenges you design are relevant to the key concepts and learning objectives you want to highlight.
  • Balance Difficulty Levels: Provide a variety of challenges to accommodate attendees of different skill levels and backgrounds. Match people with complementary skill sets when you can.
  • Encourage Collaboration: Foster teamwork by designing challenges that require participants to work together towards a common goal. Solidify the team mindset by allowing teams to choose a name for the competition.
  • Celebrate Successes: Acknowledge and celebrate the accomplishments of participants throughout the presentation to maintain motivation and engagement. We have seen speakers use everything from star stickers to lottery tickets to candy bars.

Gamification and challenges offer a powerful way to engage audiences and create memorable learning experiences. By incorporating quizzes, polls, puzzles, and team-based competitions, speakers can transform their presentations into dynamic and interactive events that inspire and inform. Why settle for traditional lectures when you can elevate your presentations and unlock the full potential of audience engagement? GAME ON!

 

 

 

 

 

Photo source: Canva

What Are the Elements of a Great Commencement Speech?

What Are the Elements of a Great Commencement Speech? 720 479 I Need A Speaker

By Tricia Richards-Service

Commencement speeches are more than mere addresses; they’re transformative narratives intended to usher graduates into the next phase of their lives with confidence and inspiration.

What sets apart a truly memorable commencement speech? Let’s delve into these remarkable moments, drawing insights from examples that have resonated with audiences worldwide.

  1. Authenticity: Authenticity lies at the heart of a great commencement speech. Look to Chimamanda Ngozi Adichie’s address at Wellesley College in 2015. Adichie shared candid reflections on her own journey as an immigrant and a woman of color, resonating deeply with graduates navigating similar challenges. Her sincerity and vulnerability inspired the audience to embrace their unique identities and pursue their dreams unapologetically.
  2. Relevance: A memorable commencement speech speaks directly to the graduating class, acknowledging their unique experiences and aspirations. Consider Tim Cook’s speech at Stanford University in 2019. Against the backdrop of global challenges such as climate change and inequality, Cook urged graduates to harness their talents for the greater good. His call to action resonated with a generation eager to make a positive impact on the world.
  3. Inspiration: Commencement speeches are meant to inspire, and few have done so more powerfully than Oprah Winfrey’s address at Colorado College in 2019. Drawing from her own journey from adversity to success, Winfrey delivered a stirring speech that encouraged graduates to embrace failure as a catalyst for growth. Her words of wisdom inspired a sense of resilience and determination in the audience.
  4. Humor: Humor can be a powerful tool for engaging an audience and lightening the mood. Look to Mindy Kaling’s speech at Dartmouth College in 2018 for a masterclass in comedic timing. Kaling infused her address with witty anecdotes and self-deprecating humor, keeping the audience entertained while imparting valuable life lessons about perseverance and self-confidence.
  5. Wisdom: At its core, a memorable commencement speech offers timeless truths and valuable insights. Barack Obama’s speech at Rutgers University in 2016 stands as a testament to this. Obama delivered a thought-provoking address that touched on themes of democracy, empathy, and civic engagement. His words resonated deeply with graduates, inspiring them to become active participants in shaping the future of their communities and the world.

In essence, a memorable commencement speech is a delicate blend of authenticity, relevance, inspiration, humor, and wisdom. Using these elements, speakers can create moments that transcend the stage, leaving an indelible imprint on the hearts and minds of graduates and their well-wishers for years to come.

Learn how to write your own commencement speech here.

 

 

 

 

Photo source: Canva

Without Further Ado, We Offer Alternatives to “Without Further Ado”

Without Further Ado, We Offer Alternatives to “Without Further Ado” 1434 954 I Need A Speaker

By Tricia Richards-Service

Introducing a speaker sets the tone for their presentation, making it crucial to start with impact. While “without further ado” is a classic phrase, it’s a dated one that lacks variety and excitement. When introducing a speaker, video, or other element of a presentation, try using these alternatives:

  1. “Let’s Dive In”: This phrase immediately invites the audience to immerse themselves in the upcoming presentation, fostering engagement and anticipation.
  2. “With Great Excitement”: Expressing enthusiasm primes the audience for an electrifying talk and emphasizes the significance of the forthcoming discussion.
  3. “It’s Time To Welcome”: This statement not only introduces the speaker but also signals to the audience that they are about to experience something noteworthy.
  4. “Without Delay”: This concise alternative maintains the sense of urgency while offering a fresh take on the traditional introduction.
  5. “It’s My Pleasure to Introduce”: Infusing a personal touch, this phrase conveys warmth and respect, setting a welcoming tone for the speaker’s presentation.
  6. “Let’s Get Started”: Simple yet effective, this phrase conveys eagerness and sets a brisk pace for the presentation.
  7. “Without Hesitation”: Emphasizing confidence, this alternative underscores the speaker’s authority and encourages the audience to pay attention.

By incorporating these alternatives into your introductions, you can invigorate your presentations and ensure that your speakers start off on the right foot. Remember, the way you introduce a speaker can significantly impact the audience’s receptiveness to their message. Choose your words wisely and set the stage for an unforgettable experience.

 

Photo source: Canva

Five Ways to Prevent Speakers from Exceeding Their Allotted Time

Five Ways to Prevent Speakers from Exceeding Their Allotted Time 934 868 I Need A Speaker

By Jeannine Luby, Marketing Communications Consultant

Few things cause event planners as much stress as speakers who exceed their allotted time. An organizer of an all-day civic training was once heard saying, “Oh, I didn’t know Sue was going to share her whole story. We’re already way behind schedule.”

An event organizer should never be surprised by how long a speaker is going or by the content of the presentation. Naturally organizers don’t need to be familiar with the entire presentation, but there should also not be any big surprises.

Five Ways to Prevent Speakers from Exceeding Their Allotted Time

  1. Provide a clear duration, along with details about how the speaker will be notified when their time is almost up. Don’t be vague by saying things like, “You have about 45 – 60 minutes,” or “Go as long as you like.”
  2. Use visual cues like a timer that you place in the speaker’s line of sight.
  3. Employ audio cues, just as celebrity awards events do. Begin music to “play them off the stage.”
  4. Ensure someone is responsible for keeping speakers on track.
  5. Plan breaks to absorb potential over-runs and allow for flexibility.

If the above do not work, consider taking the following more active interventions:

  • Flicker the lights.
  • Wave from the back of the room.
  • Step on stage with a microphone to announce that your speaker has 30 seconds to finish their final point to honor everyone’s time by keeping to the planned agenda.

Most speakers will understand your desire to satisfy your audience with the best possible event.  If you allow one speaker to run long, the entire schedule will be pushed back. That leads to dilemmas like shortening the break time or removing it altogether or asking the next speaker to shorten their presentation.  Both options seem unfair and take value away from your audience.

That’s all the time we have for today … please join us again!

 

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The Right Speakers Help Fulfill Your Conference Promise

The Right Speakers Help Fulfill Your Conference Promise 710 370 I Need A Speaker

By Jeannine Luby, Marketing Communications Consultant

If you’re new to planning a conference and unsure what will satisfy your audience, take time to learn about them.  Tap into journalist energy by asking and answering these questions: Who? What? When? Where? Why? How?

  • Who is your audience? Is your event for a group of professionals who all do the same job, i.e., engineers, nurses, or teachers? Is your audience a bit broader, covering a particular industry? For example, healthcare can include everyone from nurses to hospital administrators, to claims and billing professionals to physician office managers and beyond.  Is your audience broader yet, encompassing individuals or organizations dedicated to the liberal arts or to nonprofit organizations?
  • What are the shared pain points of the audience? What do they need support with?
  • What is the draw of your event that will make it worthy of their time and their financial investment?
  • How will you deliver on your promises?

One way to deliver a valuable conference, training or other event, is to hire the most effective and appropriate speakers, so do your homework. Find out as much about your audience and their needs as possible before planning your event.

Once You Have a Clear Picture, Reach Out to the Experts

When you determine what purpose and function your event will fulfill, ensure that you have qualified speakers who can deliver—within your budget. Seek the expertise of I Need A Speaker to help you curate a gallery of qualified speakers and experts who will not only meet your audience’s needs, but who will deliver in an engaging way.

Once you’ve selected your speakers, clarity is essential. Be clear when communicating your expectations.  If hospital leadership says they have dire staffing issues with nurses exiting their profession and they need an effective strategy with incentives to keep them, communicate that to the speakers you contract. Discuss the purpose of the event in detail and what role each speaker plays in it.

Be sure that each of your speakers addresses a different pain point and brings a unique perspective to the stage. Your audience members do not benefit from hearing the same presentation over and over—with minor tweaks or different personal examples—like they’re stuck in the movie “Groundhog Day.”

This article published in February 2019 on Forbes.com offers additional insight on choosing the right speakers to help you make your event a real blockbuster.

 

 

Photo source: Canva

Celebrating Inclusion on International Women’s Day: How to Support Diversity in the Public Speaking Industry

Celebrating Inclusion on International Women’s Day: How to Support Diversity in the Public Speaking Industry 672 1187 I Need A Speaker

By Tricia Richards-Service

As we celebrate International Women’s Day 2024 with its theme ‘Inspire Inclusion’, it is important to reflect on how we can foster diversity and representation in all aspects of society. In the realm of public speaking, where voices are amplified and ideas are shared, promoting inclusion is not just a noble pursuit but a necessary one.

Here are some actionable steps to support inclusion in the public speaking industry:

Diversify Speaker Lineups: Event organizers and conference planners should make a conscious effort to diversify their speaker lineups. This means actively seeking out speakers from different backgrounds, including women, people of color, LGBTQ+ individuals, and those with disabilities. By showcasing a diverse range of voices, events become more enriching and representative of society as a whole.

Provide Opportunities for Emerging Voices: Mentorship programs and speaker training initiatives can play a crucial role in nurturing emerging voices in the public speaking arena. Providing support and guidance to individuals who may not have had access to traditional speaking opportunities can help bridge the gap and amplify new perspectives.

Challenge Biases and Stereotypes: Inclusive language and imagery matter. It’s essential to challenge biases and stereotypes that perpetuate exclusion in the public speaking industry. This includes avoiding gendered language, refraining from making assumptions about speakers based on their appearance or background, and actively addressing unconscious biases in speaker selection processes.

Create Safe and Welcoming Spaces: Creating safe and welcoming spaces is paramount to fostering inclusion in public speaking events. This involves implementing policies and protocols to prevent harassment and discrimination, as well as ensuring that venues are accessible to individuals with disabilities. Additionally, promoting a culture of respect and inclusivity among attendees can help create an environment where everyone feels valued and heard.

Amplify Underrepresented Voices: As audience members, we have the power to amplify underrepresented voices in the public speaking industry. This can be done by actively listening to and engaging with speakers from marginalized communities, sharing their content on social media, and advocating for their inclusion in future events. By using our platforms to uplift others, we contribute to a more equitable and inclusive speaking landscape.

In conclusion, supporting inclusion in the public speaking industry is not just a matter of diversity, but of social justice and empowerment. By championing diverse voices, challenging biases, and creating inclusive spaces, we can create a public speaking landscape that reflects the richness and diversity of our world. As we mark International Women’s Day 2024, let us recommit ourselves to the ongoing work of building a more inclusive and equitable future for all.

I Need A Speaker is committed to diversity, equity and inclusion. It’s easy to book diverse speakers through I Need A Speaker. Browse our global directory and contact your selected speakers, or email info@ineedaspeaker.com for details, speaker recommendations, and speaker availability.

Photo source: Canva

Q&A Sessions: Tips for Speakers to Shine

Q&A Sessions: Tips for Speakers to Shine 664 439 I Need A Speaker

By Tricia Richards-Service

Question and answer (Q&A) sessions are often the make-or-break moments of a presentation. While delivering a prepared speech is one thing, handling spontaneous inquiries from the audience requires quick thinking, diplomacy, and clarity.

Mastering the art of Q&A sessions not only showcases your expertise but also strengthens your connection with the audience. In this blog post, we’ll explore some valuable tips for speakers to handle Q&A sessions effectively and leave a positive, lasting impression.

Prepare Mentally: Before your presentation, anticipate potential questions that might arise based on your topic. This proactive approach allows you to prepare thoughtful responses in advance. However, remain flexible, as unexpected questions are inevitable. Mentally prepare yourself to stay calm and composed regardless of the nature of the queries.

Listen Carefully: During the Q&A session, actively listen to each question. Give the audience your full attention, maintain eye contact, and avoid interrupting. Listening carefully not only ensures that you understand the question but also demonstrates respect for the questioner and the audience as a whole.

Clarify if Necessary: If a question is unclear or ambiguous, don’t hesitate to ask for clarification. Politely request additional information to ensure that you address the query accurately. Clarifying questions not only help you provide relevant answers but also prevent misunderstandings.

Repeat the Question: After a question is asked, repeat it aloud for the benefit of the entire audience. This serves two purposes: first, it ensures that everyone hears the question clearly, especially in large auditoriums or virtual settings. Second, restating the question gives you a few extra seconds to formulate your response coherently.

Structure Your Responses: Organize your answers in a clear and structured manner. Begin by briefly summarizing the question to provide context, then proceed to address the main points concisely. Avoid rambling or going off-topic. Structure your responses to be informative, relevant, and easy for the audience to follow.

Be Honest and Transparent: Authenticity is key during Q&A sessions. If you don’t know the answer to a question, admit it gracefully. Offer to follow up with the questioner later or suggest credible resources where they can find more information. Being honest and transparent fosters trust and credibility with your audience.

Manage Time Wisely: Keep an eye on the clock and manage the Q&A session’s duration effectively. Allocate sufficient time for questions while ensuring that the session doesn’t overrun. If necessary, politely inform the audience when you’ll be taking the last question to maintain control over the proceedings.

Handle Challenging Questions with Diplomacy: Not all questions will be easy or favorable. When faced with challenging or confrontational inquiries, respond diplomatically and tactfully. Avoid becoming defensive or dismissive. Acknowledge the validity of differing viewpoints, and strive to address concerns respectfully, even if you disagree.

End on a Positive Note: As the Q&A session draws to a close, express gratitude to the audience for their participation and insightful questions. Reiterate key points from your presentation, and conclude on a positive and uplifting note. Ending the session on a high note leaves a lasting impression and reinforces your message.

Successfully navigating Q&A sessions is a valuable skill that enhances your effectiveness as a speaker. By preparing mentally, actively listening, structuring your responses, and maintaining authenticity, you can handle Q&A sessions with confidence and finesse.

Remember, Q&A sessions are opportunities to engage with your audience, showcase your expertise, and build rapport. Embrace them as integral parts of your presentations.

 

Photo source: Canva

How to Create an Impactful Sizzle Reel

How to Create an Impactful Sizzle Reel 658 439 I Need A Speaker

By Tricia Richards-Service

In the dynamic world of public speaking, a captivating sizzle reel, also known as a speaker reel, is an invaluable tool. It serves as a showcase of your expertise, charisma, and ability to engage audiences effectively. Whether you’re a seasoned professional or just starting your speaking career, a well-crafted sizzle reel can make all the difference in landing speaking engagements and leaving a lasting impression on potential clients and event organizers.

To create the most impact, your speaker reel should include specific elements. Let’s review each of them.

Clarity of Message: Clearly communicate your expertise and the topics you cover. Define your niche and ensure that your reel reflects your unique perspective and insights. Choose clips that align with your brand and the message you want to convey to your target audience.

Engaging Content: Select clips that showcase your ability to captivate and connect with audiences. Choose moments where the audience is positively responding non-verbally. Include segments where you demonstrate enthusiasm, humor, and passion for your subject matter. Aim to evoke an emotional response from viewers and keep them engaged from start to finish.

Variety and Diversity: When possible, incorporate a diverse range of speaking engagements, including keynotes, workshops, panel discussions, and interviews. Showcase your versatility as a speaker and highlight different aspects of your expertise. If you have two areas of speaking experience, you may want to consider a separate reel for each, such as one for keynotes and one for workshops.

The Right Setting: Videos of you speaking on a large stage with proper lighting will serve you better than videos of you in a small conference room or classroom. Take advantage of the auditorium or large-venue setting by getting video of yourself being miked, walking onto the stage, and taking a bow as your audience applauds.

Professional Production Quality: Invest in high-quality audio and video production to ensure that your reel looks and sounds polished. Poor audio or shaky footage can detract from your message and undermine your credibility as a speaker. It’s worth every penny to hire a professional videographer/editor to enhance the overall production value of your reel.

Brevity: No one will watch a 30-minute presentation. Keep your speaker reel concise and focused, typically between 1 to 3 minutes in length. Ensure that it’s long enough to capture your expertise and audience engagement, yet not too long to turn off potential bookings. Remove any unnecessary filler and only include the most impactful and relevant clips. Remember, your goal is to capture the viewer’s attention quickly and leave them wanting to learn more about you.

Branding: If you have a speaker brand, ask your video editor to include it to emphasize your name and topic.

Strong Opening and Closing: Start your reel with a compelling hook that grabs the viewer’s attention right away. Use your strongest clips at the beginning to make a memorable first impression. Similarly, end your reel with a clear call to action, such as directing viewers to the I Need A Speaker website. By referring people to your I Need A Speaker profile, you have the full support of our team.

Testimonials and Social Proof: Show your audience on the reel, focusing on your interaction with them. Incorporate testimonials or endorsements from previous clients, event organizers, or audience members to add credibility to your reel. Positive feedback from others can reinforce your expertise and persuade potential clients to book you for their events.

Optimization for Online Viewing: Given that most people will view your speaker reel online, optimize it for digital platforms. Ensure that it’s easily shareable, mobile-friendly, and compatible with various devices and screen sizes. Consider adding subtitles or captions to make your content more accessible to a wider audience.

Regular Updates: Keep your speaker reel up to date by periodically refreshing it with new clips and content. As you gain more experience and expand your speaking portfolio, update your reel to reflect your latest achievements and accomplishments.

A well-executed speaker reel is a powerful tool for showcasing your expertise and attracting speaking opportunities. By focusing on these elements, you can create a compelling reel that effectively highlights your strengths as a speaker.

Invest the time and effort into crafting a standout speaker reel, and you’ll be well-positioned to impress clients, event organizers, and audiences alike.

 

 

Photo source: Canva

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