I’m one of those people who shop for the holidays early, and packages have already been arriving on my front porch. While browsing, I’ve made it a habit to check product reviews before clicking on “add to cart” and completing my purchases.
Reviews tell us what people liked and what people would change about their product or service experience. Customer feedback, whether positive or negative, helps businesses adjust products, prices, policies, and practices to satisfy customers.
Speakers can also benefit from requesting testimonials from satisfied event organizers and audience members. Most attendees are happy to complete a quick online survey following a presentation.
To encourage future bookings, speakers can post testimonials on their website, social media accounts, informational materials, and other customer-facing materials. Event organizers will benefit from knowing about speakers’ past successes as they plan future ones.
