Great speakers know that they can inform, persuade, entertain, motivate, and inspire … and they can do it most effectively when they center their remarks on one core idea.
Your audience is expected to absorb a lot of information during your talk. What is the one thing you want them to remember when you’ve finished speaking? That one thing – that core idea – is the center around which every element of your presentation should be focused.
Think about the speeches you’ve heard. What one thing do you recall about each? If you remember it vividly, the speaker was effective.
What’s your core idea?
