• Connecting Speakers with Audiences™

fees

Speaker Fees: Why “It Depends” Makes Sense

Speaker Fees: Why “It Depends” Makes Sense 668 441 I Need A Speaker

Our team spends hours in conversation with speakers and event planners each week. A topic that comes up frequently is speaker fees. While we understand event planners’ need to find suitable speakers within their budgets, we also understand why speakers need more information before quoting a fee for a specific event.

Speakers need answers to several questions: How much prep and travel time would be involved? How much customization is requested? Will I be allowed to sell courses, books, consulting services, or merchandise? Will I be asked to participate in a media interview? Will the event planner cover travel? How many people will be in attendance?

Many speakers will tell you that they quote a full fee (whatever that amount is) for a corporate event, and they may reduce that fee for non-profit organizations, their alma mater, or a cause which they personally support. They’ll also be up front about their level of experience and current demand.

All of these factors should be considered when setting a fee. Thanks to the event planners who provide as much detail as possible when booking talent for an event. Armed with this knowledge, will the speaker agree to the proposed terms? It depends.

 

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I’m registering! What should I charge?

I’m registering! What should I charge? 2560 1810 I Need A Speaker

I Need A Speaker welcomes speakers of all experience levels, so it’s not uncommon for us to be asked how speakers should set fees. While we know the speakers are hoping for a more specific answer, we give everyone the same response: “Well, it depends on a lot of factors.”

Here are some things to consider when determining your fee:

  • How much preparation time does the presentation involve?
  • Will you be allowed to sell or promote your products or services?
  • How frequently do you present? A speaker who is in demand can reasonably charge more than someone who presents only a few times per year. As you increase the number of presentations you deliver, your skills will continue to improve over time.
  • Are you addressing a for-profit or non-profit group?
  • Is this a topic or cause close to your heart? If you have a personal story or passionate message to share, being paid may not be important to you.
  • Are you sharing printed or tangible materials as part of your presentation? If so, you’ll need to cover the cost of those items.
  • If you are delivering specific value to the audience/event organizers, don’t be afraid to set a fee that is commensurate with your credentials/credibility and value.

It’s a complicated decision, we know. Because situations are different, we’ve included the option of “negotiable” fee in your profile.

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