• Connecting Speakers with Audiences™

expectations

Speaker Fees: Why “It Depends” Makes Sense

Speaker Fees: Why “It Depends” Makes Sense 668 441 I Need A Speaker

Our team spends hours in conversation with speakers and event planners each week. A topic that comes up frequently is speaker fees. While we understand event planners’ need to find suitable speakers within their budgets, we also understand why speakers need more information before quoting a fee for a specific event.

Speakers need answers to several questions: How much prep and travel time would be involved? How much customization is requested? Will I be allowed to sell courses, books, consulting services, or merchandise? Will I be asked to participate in a media interview? Will the event planner cover travel? How many people will be in attendance?

Many speakers will tell you that they quote a full fee (whatever that amount is) for a corporate event, and they may reduce that fee for non-profit organizations, their alma mater, or a cause which they personally support. They’ll also be up front about their level of experience and current demand.

All of these factors should be considered when setting a fee. Thanks to the event planners who provide as much detail as possible when booking talent for an event. Armed with this knowledge, will the speaker agree to the proposed terms? It depends.

 

Photo credit: Image by Canva

In Appreciation of Event Planners Who Outline Speaker Benefits

In Appreciation of Event Planners Who Outline Speaker Benefits 639 431 I Need A Speaker

When it comes to communication between event planners and speakers, some frankly do it better than others. Recently, we reviewed communication from an event planner who clearly outlines what is expected of speakers and what speakers can expect in return. The list went well beyond the discussion of speaker fees.

We loved it. Why? Because parties on both sides would have a clear set of expectations that would eliminate confusion or, in some cases, resentment. It was refreshing to see how this was handled.

The event planner required that speakers would:

  • Present proof of performance, so the planner could book with confidence
  • Adhere to assigned conference sessions without requesting changes
  • Meet all conference deadlines as listed in the communication
  • Avoid making substantial changes to presentation content, format, audio-visual needs, room set-up, or other specifications
  • Refrain from using the speaking opportunity to sell books, courses, merchandise, etc. if not otherwise agreed
  • Give permission for the event planner to audio and/or video record the speakers’ sessions (there is more legalese to this, but you get the general idea)
  • Share only positive or neutral opinions on the conference, its attendees, and its content
  • Be available for promotional opportunities and media interviews, if requested.

In return, speakers at this particular conference could expect:

  • Complimentary conference registration to all events except pre-conference workshops and add-on events
  • Travel expenses to include round-trip economy class far; ground transportation to and from the airport to the conference center/hotel; hotel stay the night prior to the speaker’s presentation and the night of the presentation; cost of speaker’s meals on travel days and day of presentation
  • Professional exposure on the event website and marketing materials
  • An evaluation report with session ratings and feedback after the conference.

Setting expectations early will make the relationship and the event much smoother.

As a speaker or event planner, what additional expectations might you set?

 

Photo credit: Image by Canva

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