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A previous blog post talked about public speaking as service. Many people want to share their personal story, message, or expertise to benefit audiences, rather than just earn money. When speakers book events with a service-based intent, both the speaker and the audience benefit.

Whether you’re speaking pro bono for the common good or establishing yourself as a professional speaker, service-oriented gigs can help you obtain more bookings.

Seven valuable benefits of service-focused speaking are:

1. You can practice your presentation skills with an audience. Their verbal and non-verbal feedback will provide valuable direction on how you can improve.
2. You can promote yourself by sharing contact information, links to your website, and downloads of reference material.
3. You can request testimonials or referral letters from meeting planners and attendees after the event.
4. You can request referrals for other speaking engagements from satisfied clients and audience members.
5. You can use surveys to measure the success of your program, then use that information in promotional content.
6. You can mention your appearance on your website, blog, or social media feeds.
7. You can distribute a news release, which may be seen by other meeting planners or organizations who may benefit from your presentation.

Virtual meetings have eliminated the need for travel, meaning your opportunities to reach audiences is unlimited. Consider speaking as service when booking speaking engagements, and everyone will benefit.