choosing a speaker

Speakers set the tone for your event and are responsible for a significant part of your audience experience. There’s nothing like the thrill of booking someone who really connects with your audience and leaves a positive impression. But when they don’t? Yeah, that’s a scary thought.

Follow these four guidelines when choosing speakers for your next event:

1. Start early. Consider the expertise and personality of the ideal speaker for your audience and occasion. Know what you want.
2. When you’ve narrowed your choices, visit speakers’ websites and social media accounts. Watch any of the speakers’ videos you may find. By reviewing their online presence, you’ll get a good feel for their presentation style.
3. Speak with your top choices to discuss your event goals, audience characteristics, and expectations. Determine if the speakers you’re considering are a good fit with your vision.
4. Check references before booking anyone. Ask questions about the reference’s experience with the speaker during the planning stage, their thoughts on the effectiveness of the speaker, and feedback from the audience.

See? Not so scary anymore.

Happy Halloween!