Speaker introductions do more than tell your audience who you are. Speaker introductions highlight your relevance and credibility, and they set expectations for what your audience may expect to learn or experience.
Effective speaker introductions should be no longer than 100 words and should highlight the most important reasons that you’re the best speaker for that particular occasion, subject, and audience.
Having someone read a list of degrees and publications definitely underscores your status as a subject matter expert, but what’s even more important to audiences is what you’ve done and what you plan to share with them. If you’re speaking about entrepreneurial habits, it’s important to note that you’ve started six successful companies. If you’re discussing techniques for outdoor survival to a group of outdoor enthusiasts, definitely include your outdoor achievements in your narrative speaker bio. You get the idea.
Your audience doesn’t have to know everything about you. They just need to know that you’re qualified, capable, relevant, and excited to share.
