Shawn Achor and Brene Brown are two of my favorite authors and speakers. It’s not just because of the information they share. I like these speakers so much because of the way they share information. They tell engaging stories. They pull me in, and they make me want to hear more.
Before pen was ever put to paper, stories have been passed from generation to generation verbally. Ancient civilizations used stories to explain what they could not understand.
As humans, we are wired to tell, enjoy and remember tales. Great speakers know this, and they successfully weave stories into presentations to engage audiences, illustrate key points, and help listeners retain information.
When speakers tell stories from the heart, they connect with audience members in a special way. Speakers become more relatable, approachable, and memorable. In essence, they become more effective.
What story will you tell?
